POLISHES IN PAKISTAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Polishes Set To Benefit From Rising Demand Among Urban Millennials Shoe Polish Will Remain the Largest and Most Dynamic Category More Local Players Expected To Enter Metal, Floor and Furniture Polish Competitive Landscape Reckitt Benckiser Continues To Lead Polishes Peridot's Kiwi Brand Gains Ground Throughout the Review Period Smaller and Cheaper Brands Maintain A Strong Presence in Polishes Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 Forecast Sales of Polishes by Category: Value 2017-2022 Table 4 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base Home Care Manufacturers Employ Strategies To Generate Trial Purchases Multinationals Remain on Top in A Concentrated Competitive Environment Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands Independent Small Grocers Will Remain the Leading Distribution Channel Market Indicators Table 5 Households 2012-2017 Market Data Table 6 Sales of Home Care by Category: Value 2012-2017 Table 7 Sales of Home Care by Category: % Value Growth 2012-2017 Table 8 Distribution of Home Care by Format: % Value 2012-2017 Table 9 Distribution of Home Care by Format and Category: % Value 2017 Table 10 Forecast Sales of Home Care by Category: Value 2017-2022 Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources