POLISHES IN ROMANIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Polishes Records Modest Sales Growth Floor Polish Leads Sales Growth the Category's Performance Is Adversely Affected by Changes in Lifestyles Competitive Landscape Two Companies Fight for First Place Within the Polishes Category Unilever South Central Europe SRL Performs the Strongest Product Differentiation Is Mainly Based on Price and Packaging Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Home Care Keeps on Growing Romanians Are Becoming More Modern Large Multinationals Dominate Sales Innovation Is A Key Product Differentiation Strategy the Future Is Bright for the Romanian Home Care Market Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources