POLISHES IN SERBIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Consumers Purchase Floor Polish Products More Often High Inflation and Popularity of More Expensive Brands Lead To Unit Price Increase Competitive Landscape SC Johnson & Son Loses Value Share, But Remains Clear Leader of Polishes Company Activities Mostly Limited To Advertising and Widening Distribution Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 Forecast Sales of Polishes by Category: Value 2017-2022 Table 4 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Home Care Sees Value Growth in 2017, But Only in Current Terms No Major Innovations Recorded the Largest Producers Keep Losing Sales Share Traditional Grocery Retailers Loses Ground Negative Performance Expected Over the Forecast Period Market Indicators Table 5 Households 2012-2017 Market Data Table 6 Sales of Home Care by Category: Value 2012-2017 Table 7 Sales of Home Care by Category: % Value Growth 2012-2017 Table 8 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 9 Distribution of Home Care by Format: % Value 2012-2017 Table 10 Distribution of Home Care by Format and Category: % Value 2017 Table 11 Forecast Sales of Home Care by Category: Value 2017-2022 Table 12 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources