POLISHES IN SINGAPORE Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Design More Important Than Quality As Consumers Look for Inexpensive Yet Appealing Furniture Compulsory National Service Sustains Growth of Mature Shoe Polish Availability of Substitutes and Lack of Innovation Result in Gloomy Outlook Competitive Landscape SC Johnson & Son Dominates With Its Flagship Kiwi and Pledge Brands Niche Areas the Focus for New Entrants Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Opportunities Within Highly Mature Singapore Market Consumers Continue To Seek Greater Convenience and Specific Features Organic Brands Are Moving Beyond Being Niche Products Increased Concentration Levels and Specific Features in New Products Expected Value Growth Driven by Premiumisation and Growth of Organic Brands Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources