POLISHES IN SOUTH AFRICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Floor Polish Remains the Most Successful Category Large Young Population Is Expected To Support Growth in Shoe Polish Competitive Landscape Multinationals Continue To Lead With Reckitt Benckiser Dominating Value Sales Players Will Need To Invest in Further Promotion Well-known Brands Such As Cobra and Sunbeam Remain Popular Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Uncertain Economic Conditions Affect Consumers Consumers Become More Aspirational and Demand Value-added Goods Fierce Competition Between Leading Players and Private Label Other Product Innovations and Changes Future Performance Set To Be Impacted by Increased Competition Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources