POLISHES IN TAIWAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Polishes Are Not Popular in Taiwan Due To Local Consumption Habits Shoe Polish Registers Current Value Growth, While Furniture Polish Posts A Decline Furniture Polish Continues To Decline in Current Value Terms Competitive Landscape SC Johnson & Son Taiwan Maintains Its Leading Position Within Polishes Local Players Still Fall Behind Overseas Giants Owing To Weaker Brand Awareness Hardly Any Marketing Campaigns Within Polishes Category Data Table 1 Sales of Polishes by Category: Value 2012-2017 Table 2 Sales of Polishes by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Polishes: % Value 2013-2017 Table 4 LBN Brand Shares of Polishes: % Value 2014-2017 Table 5 Forecast Sales of Polishes by Category: Value 2017-2022 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022 Executive Summary Home Care Posts Steady Current Value Growth in 2017 Taiwanese Consumers Gradually Moving Towards More Eco-friendly and Natural Home Care Products International Brands Lead Within Home Care, While Domestic Players Try To Maintain Or Break Through in Some Niche Areas Hypermarkets and Supermarkets Continue To Record Value Sales Growth Within Home Care, While Internet Retailing and Warehouse Clubs Hold Significant Positions Growth of Home Care Expected To Accelerate Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources