RETAILING IN INDIA Euromonitor International January 2018 LIST OF CONTENTS AND TABLES Executive Summary A Seamless Shopping Experience Is the Leading Driver of Growth in Retailing Technology Becomes An Intrinsic Part of Retailing in 2017 Convenience Emerges As the Strongest Parameter When Choosing A Retail Channel Second- and Third-tier Cities Become the New Target for Expansion for Modern Retailers Private Label Becomes A Major Source of Income for Retailers Operating Environment Informal Retailing Opening Hours Summary 1 Standard Opening Hours by Channel Type 2017 Physical Retail Landscape Cash and Carry Seasonality Payments and Delivery Emerging Business Models Market Data Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017 Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017 Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017 Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017 Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017 Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 27 Retailing GBO Company Shares: % Value 2013-2017 Table 28 Retailing GBN Brand Shares: % Value 2014-2017 Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017 Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017 Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017 Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017 Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017 Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017 Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022 Definitions Sources Summary 2 Research Sources Headlines Prospects Sales Are Driven by the Leading Retailer in the Country Convenience Stores Will Continue To Grow Lack of Retail Space Will Also Drive Growth Competitive Landscape Future Retail Leads in Value Terms Convenience Stores Is Dominated by Domestic Players the Competition From Kirana Stores Is Intense Channel Data Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017 Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017 Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Prospects Headlines Prospects Hypermarkets Is An Urban Concept in India; This Is Expected To Continue Buying Property Rather Than Renting Is A Cost-efficient Solution Hypermarkets Become Bigger Competitive Landscape Future Group Maintains Its Strong Lead Avenue Supermarts Uses A New Strategy for Success Max Hypermarket India Registers the Strongest Growth Channel Data Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017 Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 82 Hypermarkets GBO Company Shares: % Value 2013-2017 Table 83 Hypermarkets GBN Brand Shares: % Value 2014-2017 Table 84 Hypermarkets LBN Brand Shares: Outlets 2014-2017 Table 85 Hypermarkets LBN Brand Shares: Selling Space 2014-2017 Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Supermarkets Continues To Face Competition From Kirana Stores Challenges Remain for Supermarkets Supermarkets Will Need To Focus on Fresh Food To Sustain Growth Competitive Landscape Reliance Fresh Maintains Its Leading Position the Leaders Acquire Regional Players the Competition Continues To Be Driven by Domestic Retailers Channel Data Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017 Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 90 Supermarkets GBO Company Shares: % Value 2013-2017 Table 91 Supermarkets GBN Brand Shares: % Value 2014-2017 Table 92 Supermarkets LBN Brand Shares: Outlets 2014-2017 Table 93 Supermarkets LBN Brand Shares: Selling Space 2014-2017 Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Kirana Stores Will Remain Dominant in Grocery Retailing Food/drink/tobacco Specialists Will Continue To Grow, Driven by Convenience Traditional Grocery Retailers Will Continue To Dominate Grocery Retailing Competitive Landscape Mother Dairy Fruit & Vegetable Continues To Lead the Channel Remains Highly Fragmented Monginis Foods Registers the Strongest Growth in 2017 Channel Data Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017 Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017 Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017 Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017 Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 105 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022 Table 106 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022 Table 107 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022 Table 108 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Headlines Prospects Consumers Shift From Affordable Products To Fast Fashion Retailers Focus on the In-store Experience To Compete With Online Retailers Flagship Stores Offer A Complete Shopping Experience Competitive Landscape International Brands Outperform Domestic Retailers Promotion of In-house Labels by Domestic Retailers Domestic Retailers Expand Their Footprints Channel Data Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Regional Expertise Is Key Before Expanding Across India Collaboration Between Retailers and Financial Institutions Large Format and Shop-in-shop Stores Competitive Landscape Reliance Digital Maintains Its Lead Through the Expansion of Digital Xpress Mini Retailers Shift the Focus Towards Higher Revenue-generating Outlets Multi-brand Retailers Outperform Single Brand Retailers Channel Data Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects the Proposed Easing of FDI Restrictions Will Boost Outlet Expansion Beauty Specialist Retailers Expand Their Portfolios Increasing Sales of OTC Products Competitive Landscape Apollo Hospitals Enterprises Leads Healthcare Specialist Retailers Expand Through Franchising Online Beauty Specialist Retailers Open Offline Stores Channel Data Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017 Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017 Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022 Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022 Headlines Prospects In-house Manufacturing To Boost Revenues the Youth Population and Second-tier Cities Drive Growth Introduction of Websites To Complement Offline Stores Competitive Landscape Godrej & Boyce Mfg Co's Interio Records the Biggest Sales Increase Retailers Focus on Expansion Through Acquisition Small Home and Garden Specialist Retailers Dominate Channel Data Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017 Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017 Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022 Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022 Headlines Prospects From Retail Outlets To Experience Centres, Department Stores Adjust Their Expansion Shift in Focus Towards In-house Brands and Premium Private Label International Retailers Set To Expand Their Presence Competitive Landscape Lifestyle International Leads Department Stores Increase in the Shop-in-shop Format Across Department Stores Department Stores Take Active Control Across the Value Chain Channel Data Table 149 Department Stores: Value Sales, Outlets and Selling Space 2012-2017 Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 151 Department Stores GBO Company Shares: % Value 2013-2017 Table 152 Department Stores GBN Brand Shares: % Value 2014-2017 Table 153 Department Stores LBN Brand Shares: Outlets 2014-2017 Table 154 Department Stores LBN Brand Shares: Selling Space 2014-2017 Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Prospects Prospects Headlines Prospects Direct Selling Will Remain A Strong Channel for Beauty and Consumer Health the Channel Will Face Tough Competition From Internet Retailing Sales Will Continue To Be Driven by Semi-urban Areas Competitive Landscape Amway India Enterprises Remains the Leading Player Most Retailers Offer Beauty and Consumer Health Products International Players Continue To Dominate Channel Data Table 157 Direct Selling by Category: Value 2012-2017 Table 158 Direct Selling by Category: % Value Growth 2012-2017 Table 159 Direct Selling GBO Company Shares: % Value 2013-2017 Table 160 Direct Selling GBN Brand Shares: % Value 2014-2017 Table 161 Direct Selling Forecasts by Category: Value 2017-2022 Table 162 Direct Selling Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Homeshopping Retailers Will Continue To Focus on Their Online Arms the Growth of Internet Retailing Will Curb the Growth of Homeshopping Small Appliances, Beauty and Weight Management Products Will Drive Growth Competitive Landscape Tv18 Homeshopping Network Maintains Its Leading Position Shop Cj Network Registers the Strongest Growth in 2017 the Competition Is Not As Intense As in Other Non-store Retail Channels Channel Data Table 163 Homeshopping by Category: Value 2012-2017 Table 164 Homeshopping by Category: % Value Growth 2012-2017 Table 165 Homeshopping GBO Company Shares: % Value 2013-2017 Table 166 Homeshopping GBN Brand Shares: % Value 2014-2017 Table 167 Homeshopping Forecasts by Category: Value 2017-2022 Table 168 Homeshopping Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Omnichannel Will Remain the Strongest Strategy Employed by Online Retailers Internet Retailing Will Be Driven by Convenience and Not Price in the Forecast Period Growth Will Continue, Although Will Plateau Competitive Landscape Flipkart Online Services Continues To Lead Internet Retailing the Growth of Online Specialists Drives the Competition in 2017 the Competition Between Inventory-led and Marketplace Models Becomes Intense Channel Data Table 169 Internet Retailing by Category: Value 2012-2017 Table 170 Internet Retailing by Category: % Value Growth 2012-2017 Table 171 Internet Retailing GBO Company Shares: % Value 2013-2017 Table 172 Internet Retailing GBN Brand Shares: % Value 2014-2017 Table 173 Internet Retailing Forecasts by Category: Value 2017-2022 Table 174 Internet Retailing Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects the Channel Is Expected To Become More Relevant Over the Forecast Period Sales Will Be Driven by Metropolitan Residents Private Label and Low Prices Will Drive Demand Over the Forecast Period Competitive Landscape Supermarket Grocery Supplies Is One of the Leading Players the Inventory-led Model Is More Successful for This Channel Than Hyperlocals Offline Retailers Will Intensify the Competition by Investing in Their Own Online Channels Channel Data Table 175 Food and Drink Internet Retailing: Value 2012-2017 Table 176 Food and Drink Internet Retailing: % Value Growth 2014-2017 Table 177 Food and Drink Internet Retailing Forecasts: Value 2017-2022 Table 178 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022 Prospects Headlines Prospects Mobile Internet Retailing Will Drive the Growth of Internet Retailing Growth Is Expected Along With Rising Smartphone Usage the Channel Will Become Indispensable for Retailers' Growth Strategies Competitive Landscape the Majority of Retailers Have Their Own Mobile Applications in 2017 the Use of Mobile Applications Is Encouraged by Retailers Mobile Internet Retailers Tie Up With Payment Wallets To Ease Payment Options Channel Data Table 179 Mobile Internet Retailing: Value 2012-2017 Table 180 Mobile Internet Retailing: % Value Growth 2012-2017 Table 181 Mobile Internet Retailing Forecasts: Value 2017-2022 Table 182 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022