RETAILING IN PERU Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Unexpected Climate Phenomena Forces Players To Rethink Strategies Secondary Cities Take the Lead in Growth Opportunities Fast Fashion Retailers Continue To Exceed Expectations Convenience Stores Is New Strong Performer in Modern Grocery Retailers Internet Retailing: Cyber Days Boost Acceptance of This Channel Operating Environment Informal Retailing Opening Hours Summary 1 Standard Opening Hours by Channel Type 2017 Physical Retail Landscape Cash and Carry Table 1 Cash and Carry Sales: Value 2012-2017 Seasonality Payments and Delivery Emerging Business Models Market Data Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017 Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017 Table 4 Sales in Store-based Retailing by Channel: Value 2012-2017 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017 Table 6 Store-based Retailing Outlets by Channel: Units 2012-2017 Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017 Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017 Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 12 Sales in Grocery Retailers by Channel: Value 2012-2017 Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017 Table 14 Grocery Retailers Outlets by Channel: Units 2012-2017 Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017 Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 18 Sales in Non-Grocery Specialists by Channel: Value 2012-2017 Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017 Table 20 Non-Grocery Specialists Outlets by Channel: Units 2012-2017 Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 24 Sales in Mixed Retailers by Channel: Value 2012-2017 Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017 Table 26 Mixed Retailers Outlets by Channel: Units 2012-2017 Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 28 Retailing GBO Company Shares: % Value 2013-2017 Table 29 Retailing GBN Brand Shares: % Value 2014-2017 Table 30 Store-based Retailing GBO Company Shares: % Value 2013-2017 Table 31 Store-based Retailing GBN Brand Shares: % Value 2014-2017 Table 32 Store-based Retailing LBN Brand Shares: Outlets 2014-2017 Table 33 Non-Store Retailing GBO Company Shares: % Value 2013-2017 Table 34 Non-Store Retailing GBN Brand Shares: % Value 2014-2017 Table 35 Grocery Retailers GBO Company Shares: % Value 2013-2017 Table 36 Grocery Retailers GBN Brand Shares: % Value 2014-2017 Table 37 Grocery Retailers LBN Brand Shares: Outlets 2014-2017 Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017 Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017 Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017 Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017 Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017 Table 43 Mixed Retailers GBO Company Shares: % Value 2013-2017 Table 44 Mixed Retailers GBN Brand Shares: % Value 2014-2017 Table 45 Mixed Retailers LBN Brand Shares: Outlets 2014-2017 Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022 Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022 Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022 Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022 Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022 Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022 Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022 Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022 Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022 Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022 Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022 Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022 Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022 Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022 Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022 Definitions Sources Summary 2 Research Sources Headlines Prospects Increasing Outlet Numbers in Lima and Secondary Cities Drives Growth Changing Traditional Opening Hours To A 24/7 Format Peruvian Consumers Become Increasingly Demanding Competitive Landscape New Competitors Plan Their Entry Small Independent Grocers Plans Strategies To Compete With Convenience Stores Tambo+ Retains Its Leadership Channel Data Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2017 Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2017 Table 75 Convenience Stores GBO Company Shares: % Value 2013-2017 Table 76 Convenience Stores GBN Brand Shares: % Value 2014-2017 Table 77 Convenience Stores LBN Brand Shares: Outlets 2014-2017 Table 78 Convenience Stores LBN Brand Shares: Selling Space 2014-2017 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Share Is Held by One Retailer As Competitors Choose To Participate Elsewhere New Strategies From Other Channels Make Discounters Less Appealing Private Label Forges A Place Amongst Known Brands Competitive Landscape Hiper Bodega Precio Uno Emerges Maxi Ahorro Changes Strategy and Records Improved Performance Channel Data Table 81 Discounters: Value Sales, Outlets and Selling Space 2012-2017 Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 83 Discounters GBO Company Shares: % Value 2013-2017 Table 84 Discounters GBN Brand Shares: % Value 2014-2017 Table 85 Discounters LBN Brand Shares: Outlets 2014-2017 Table 86 Discounters LBN Brand Shares: Selling Space 2014-2017 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Growth of Hypermarkets Slows in Lima Due To Lack of Space Private Label Is Beginning To Increase Participation Consumers From Secondary Cities Wait for New Openings Competitive Landscape Introduction of E-commerce Is Imperative Across Competitors International Investors Continue To Gain Ground Innovations by Tottus Push Competitors Channel Data Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017 Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 91 Hypermarkets GBO Company Shares: % Value 2013-2017 Table 92 Hypermarkets GBN Brand Shares: % Value 2014-2017 Table 93 Hypermarkets LBN Brand Shares: Outlets 2014-2017 Table 94 Hypermarkets LBN Brand Shares: Selling Space 2014-2017 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Reduced Number of Promotions Through the Year Increasing Variety of Imported Products Found in Supermarkets Operating Strategy To Be Implemented To Fulfil Customers' Requirements Competitive Landscape Fidelity Program Information Is Used for Cross Selling With Partners Alliances Between Supermarkets and Credit Card Companies Are Getting Stronger Plaza Vea Super's New Strategy Changes the View of Supermarkets Channel Data Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017 Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 99 Supermarkets GBO Company Shares: % Value 2013-2017 Table 100 Supermarkets GBN Brand Shares: % Value 2014-2017 Table 101 Supermarkets LBN Brand Shares: Outlets 2014-2017 Table 102 Supermarkets LBN Brand Shares: Selling Space 2014-2017 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Delivery Options Essential As Customers Increasingly Require This Service Perishable and Fresh Products Are More Commonly Found Improvement in Access Routes Within the Country Can Be A Threat Competitive Landscape New Methods of Payment Will Become Increasingly Available Associations Will Play An Important Role in the Future Performance of the Channel Traditional Grocery Retailers Continues To Hold Strong Position Over the Modern Channel Channel Data Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017 Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017 Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017 Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022 Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022 Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022 Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Headlines Prospects Retailers Invest in the Improvement of Outlets Recognised International Brands Are Beginning To Open Outlets Within the Country National Concerns Over Fta With India Competitive Landscape Omnichannel Strategy Is Most Effective Peruvian Brands Continue To Expand Through Stores Within the Country Consumers Are Attracted To Recognisable Brands Which Endorse Famous Sporting Figures Channel Data Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 118 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 119 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 120 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 122 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 124 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Department Stores Is Serious Competitor To Electronics and Appliance Specialist Retailers Internet Is New Medium Preferred by Customers by Which To Obtain Information Electronics and Appliances Are Purchased Not Only for Functionality But Also for Looks Competitive Landscape Economic Situation Forces Companies To Release Increasing Number of Promotions Comments Regarding Products on Social Media Has Changed Consumer Behaviour La Curacao and Tiendas Efe Complements the Service of Each Other Channel Data Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 127 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 128 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 130 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects International Beauty Brands Register Interest in Peru Optical Good Stores Aim To Sell Luxury Glasses New Openings of Drugstores/parapharmacies Are Creating A Cannibalisation Effect Competitive Landscape Beauty Specialist Retailers Increase Make-up Testing With Clients Optical Goods Stores Look for Better Locations and Product Mix Focusing on Expensive Glasses Drugstores/parapharmacies Remains Dominated by Two Major Companies Channel Data Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017 Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017 Table 137 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 138 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 140 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022 Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022 Headlines Prospects Home and Garden Specialist Retailers Expects Better Performance Ongoing Growth of Construction Leads To Demand for Home Improvement Demand From High-income Consumers Attracts Investments Competitive Landscape Maestro Perú and Sodimac Fusion Increases Power and Presence Homewares and Home Furnishing Stores Attracts High-income Consumers Small Participants Disappearing Due To International Competitors Channel Data Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017 Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017 Table 149 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 150 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 152 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022 Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022 Headlines Prospects Department Stores Continues To Be Strongly Connected To Shopping Centres Department Stores Adapts Strategies To Beat Fast Fashion Retailers E-commerce Becomes A Major Channel To Compete Competitive Landscape Latest Arrival To Department Stores Quickly Gains Ground Delivery Service Becomes Increasingly Important Issue Saga Falabella and Ripley Continue To Lead Department Stores Channel Data Table 157 Department Stores: Value Sales, Outlets and Selling Space 2012-2017 Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 159 Department Stores GBO Company Shares: % Value 2013-2017 Table 160 Department Stores GBN Brand Shares: % Value 2014-2017 Table 161 Department Stores LBN Brand Shares: Outlets 2014-2017 Table 162 Department Stores LBN Brand Shares: Selling Space 2014-2017 Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Prospects Prospects Headlines Prospects Consultants See Themselves As Entrepreneurs, Continuing To Attract New Consultants Beauty and Personal Care Direct Selling Preferred by Low- To Mid-income Consumers Channel Expects To Attract Increasing Number of Consultants Over the Forecast Period Competitive Landscape New Direct Selling Companies Emerge Home Care Direct Selling Is Most Dynamic Performer in 2017 Percentage of Earnings Changing Due To Higher Number of Consultants Channel Data Table 165 Direct Selling by Category: Value 2012-2017 Table 166 Direct Selling by Category: % Value Growth 2012-2017 Table 167 Direct Selling GBO Company Shares: % Value 2013-2017 Table 168 Direct Selling GBN Brand Shares: % Value 2014-2017 Table 169 Direct Selling Forecasts by Category: Value 2017-2022 Table 170 Direct Selling Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Homeshopping Experiences Slow Growth Compared To Previous Years Consumers Are Reluctant To Continue Using Homeshopping Homeshopping Is Migrating To E-commerce Competitive Landscape Quality Products Finds No Competition and Continues To Lead Advertisements Through Television Is the Preferred Promotional Option Channel Data Table 171 Homeshopping by Category: Value 2012-2017 Table 172 Homeshopping by Category: % Value Growth 2012-2017 Table 173 Homeshopping GBO Company Shares: % Value 2013-2017 Table 174 Homeshopping GBN Brand Shares: % Value 2014-2017 Table 175 Homeshopping Forecasts by Category: Value 2017-2022 Table 176 Homeshopping Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Cyber Days Help To Boost Sales and Change Consumer Behaviour National Companies Adopt Internet Retailing Through Marketplaces More Than Own E-commerce Platforms Supermarkets/hypermarkets Not Only Sell Groceries But Diversify Their Online Offer Competitive Landscape Discounts Through Internet Retailing Attract Consumers Credit Card Is Main Method of Payment for Online Purchases Internet Retailing Is Dominated by E-commerce Platforms From Department Stores Channel Data Table 177 Internet Retailing by Category: Value 2012-2017 Table 178 Internet Retailing by Category: % Value Growth 2012-2017 Table 179 Internet Retailing GBO Company Shares: % Value 2013-2017 Table 180 Internet Retailing GBN Brand Shares: % Value 2014-2017 Table 181 Internet Retailing Forecasts by Category: Value 2017-2022 Table 182 Internet Retailing Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Food and Drink Internet Retailers Seek To Take Advantage of Unusual Shopping Times Players Complement the Service With Traditional Delivery, by Phone Growth of Food and Drink Internet Retailers Affected by Social Media Comments Competitive Landscape Use of Smartphones Make Purchases Through Food and Drinking Internet Retailing Easier Lack of Time Amongst Peruvian Consumers Presents An Opportunity Lima Delivery and Diloo Are Most Used Applications Channel Data Table 183 Food and Drink Internet Retailing: Value 2012-2017 Table 184 Food and Drink Internet Retailing: % Value Growth 2012-2017 Table 185 Food and Drink Internet Retailing Forecasts: Value 2017-2022 Table 186 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022 Prospects Channel Data Table 187 Vending by Category: Value 2012-2017 Table 188 Vending by Category: % Value Growth 2012-2017 Table 189 Vending Forecasts by Category: Value 2017-2022 Table 190 Vending Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Mobile Internet Retailing Continues To Record Strong Growth International Companies Have A Valid Presence in the Channel Migration From Desktop Purchases To Mobile Is Evident Competitive Landscape Ripley Leads Mobile Internet Retailing Cheaper Charges for Accessing Mobile Internet Enhances Performance of Channel Development of Applications by Each Retailer in Peru Is Expected in Near Future Channel Data Table 191 Mobile Internet Retailing: Value 2012-2017 Table 192 Mobile Internet Retailing: % Value Growth 2012-2017 Table 193 Mobile Internet Retailing Forecasts: Value 2017-2022 Table 194 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022