RETAILING IN SWITZERLAND Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Executive Summary Retailing Faces Economic Challenges in 2017 Online Retailing Flourishes at the Expense of Other Channels M-commerce Becomes A Key Element in Retailers' Multichannel Strategy Discounters Seek To Improve Their Brand Image Modest Growth Expected Over the Forecast Period Operating Environment Informal Retailing Opening Hours Summary 1 Standard Opening Hours by Channel Type 2017 Physical Retail Landscape Cash and Carry Seasonality Payments and Delivery Market Data Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017 Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017 Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017 Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017 Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017 Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 27 Retailing GBO Company Shares: % Value 2013-2017 Table 28 Retailing GBN Brand Shares: % Value 2014-2017 Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017 Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017 Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017 Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017 Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017 Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017 Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022 Definitions Sources Summary 2 Research Sources Headlines Prospects Convenience Stores Still Offer Potential for Growth Adapting To Consumers' Lifestyles To Stand Out From the Crowd A Promising Future Ahead Competitive Landscape Valora Leads... ...but Stiff Competition Prevails A Highly Concentrated Category With No Room for Foreign Operators Channel Data Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 74 Convenience Stores GBO Company Shares: % Value 2013-2017 Table 75 Convenience Stores GBN Brand Shares: % Value 2014-2017 Table 76 Convenience Stores LBN Brand Shares: Outlets 2014-2017 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2014-2017 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects the Rise of Discounters Discounters Focus on Improving Their Image and Rethinking Grocery Discounters and Private Label Competitive Landscape Denner Leads Discounters Discounters With Different Strategies Positive Prospects for the Future Channel Data Table 80 Discounters: Value Sales, Outlets and Selling Space 2012-2017 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 82 Discounters GBO Company Shares: % Value 2013-2017 Table 83 Discounters GBN Brand Shares: % Value 2014-2017 Table 84 Discounters LBN Brand Shares: Outlets 2014-2017 Table 85 Discounters LBN Brand Shares: Selling Space 2014-2017 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Maintaining Sales Levels Difficult for Hypermarkets Hypermarkets Focus on Improving In-store Experience... ...as Well As Product Quality and Assortment Competitive Landscape A Highly Concentrated Category A Swiss Duopoly Difficult Outlook for Hypermarkets Channel Data Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 90 Hypermarkets GBO Company Shares: % Value 2013-2017 Table 91 Hypermarkets GBN Brand Shares: % Value 2014-2017 Table 92 Hypermarkets LBN Brand Shares: Outlets 2014-2017 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2014-2017 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects the Biggest Grocery Channel Challenged by Discounters Supermarkets Negatively Affected by Cross-border Shopping Retailers Focus on Innovative Formats Competitive Landscape Supermarkets Dominated by Local Players Healthier Food and Convenience the Main Trends in Supermarkets Moderate Growth Expected Over the Forecast Period Channel Data Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 98 Supermarkets GBO Company Shares: % Value 2013-2017 Table 99 Supermarkets GBN Brand Shares: % Value 2014-2017 Table 100 Supermarkets LBN Brand Shares: Outlets 2014-2017 Table 101 Supermarkets LBN Brand Shares: Selling Space 2014-2017 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Traditional Grocery Retailers Posts Positive Performance Despite Strong Competition From Modern Grocery Outlets the Number of Independent Small Grocers Continues To Decline the Health and Wellness Trend Supports Growth of Other Grocery Retailers Competitive Landscape Bakeries Do Well, Other Food/drink/tobacco Specialists Stagnate Brezelkönig Enjoys A Strong Position Among Sellers of Food and Beverages Products for Immediate Consumption Traditional Grocery Retailers Faces Key Challenges Channel Data Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017 Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017 Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017 Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2013-2017 Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2014-2017 Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2014-2017 Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2014-2017 Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022 Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022 Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022 Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022 Headlines Prospects Another Weak Performance for Apparel and Footwear Specialist Retailers in 2017 Apparel and Footwear Specialist Retailers Embrace A Multi-channel Strategy Apparel and Footwear Specialist Retailers To Focus on Digital Competitive Landscape A Consolidated Category With Three Main Players Goodbye Yendi and Vögele, Welcome Ovs Further Consolidation Expected Over the Forecast Period Channel Data Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Online Shopping Fast Becoming the Norm Increased Digitalisation the Internet of Things: An Opportunity for Electronics and Appliance Specialist Retailers Competitive Landscape Coop Remains the Main Leader... ...but Is Challenged by Media Markt Independent Players Are the Losers Channel Data Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects Chemists/pharmacies Remains the Top Channel Optical Goods Stores in Good Shape Drugstores/parapharmacies and Beauty Specialist Retailers Continue To Lose Ground Competitive Landscape Galenica Holding AG Leads Health and Beauty Specialist Retailers Visilab SA Bets on Service Differentiation To Stand Out From the Crowd Import Parfümerie and the Body Shop Evolve in A Competitive Environment Channel Data Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017 Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017 Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022 Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022 Headlines Prospects A Highly Competitive Channel Homewares and Home Furnishing Stores Experiences Different Formats, Trends and Innovative Business Models Online Shopping Growing Fast But Remains A Niche Competitive Landscape Ikea Retains Its Lead in Home and Garden Specialist Retailers Domestic Players Dominate Location Remains Key Channel Data Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017 Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017 Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017 Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017 Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017 Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017 Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017 Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022 Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022 Headlines Prospects Cross-border Shopping Negatively Affects Department Stores... ... As Does Online Retailing Department Stores Positioned in the Luxury Channel Competitive Landscape Manor Leads Sales in Department Stores A Highly Concentrated Category Department Stores Victim of Its Blurred Positioning Channel Data Table 160 Department Stores: Value Sales, Outlets and Selling Space 2012-2017 Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 162 Department Stores GBO Company Shares: % Value 2013-2017 Table 163 Department Stores GBN Brand Shares: % Value 2014-2017 Table 164 Department Stores LBN Brand Shares: Outlets 2014-2017 Table 165 Department Stores LBN Brand Shares: Selling Space 2014-2017 Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Headlines Prospects A Unique Shopping Experience Variety Stores Harness the Power of Multichannel But Remain Focused on Physical Stores the Customer Demographics of Variety Stores Competitive Landscape Otto's Leads Sales of Variety Stores Tchibo Schweiz AG A Distant Second Variety Stores Compete With Discounters Channel Data Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017 Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017 Table 170 Variety Stores GBO Company Shares: % Value 2013-2017 Table 171 Variety Stores GBN Brand Shares: % Value 2014-2017 Table 172 Variety Stores LBN Brand Shares: Outlets 2014-2017 Table 173 Variety Stores LBN Brand Shares: Selling Space 2014-2017 Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022 Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022 Prospects Headlines Prospects Moderate Growth of Direct Selling the Biggest Threats To the Growth of Direct Selling Beauty and Personal Care Is Most Popular in Direct Selling Competitive Landscape A Fragmented Category Premium Price Positioning A Category Dominated by International Players Channel Data Table 176 Direct Selling by Category: Value 2012-2017 Table 177 Direct Selling by Category: % Value Growth 2012-2017 Table 178 Direct Selling GBO Company Shares: % Value 2013-2017 Table 179 Direct Selling GBN Brand Shares: % Value 2014-2017 Table 180 Direct Selling Forecasts by Category: Value 2017-2022 Table 181 Direct Selling Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Homeshopping Faces Difficulties TV Shopping Gains Ground All Categories Record Falling Sales But Food and Drink Suffers Less Competitive Landscape A Fragmented Category Homeshopping Challenged by Online Retailing Same Declining Trend Expected Over the Forecast Period Channel Data Table 182 Homeshopping by Category: Value 2012-2017 Table 183 Homeshopping by Category: % Value Growth 2012-2017 Table 184 Homeshopping GBO Company Shares: % Value 2013-2017 Table 185 Homeshopping GBN Brand Shares: % Value 2014-2017 Table 186 Homeshopping Forecasts by Category: Value 2017-2022 Table 187 Homeshopping Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Strong But Slower Value Growth Internet Retailing A Key Driver Cross-border Internet Retailing Not So Attractive Competitive Landscape Players in Consumer Electronics Lead Sales of Internet Retailing Zalando, A Rocketing Success S-commerce: the Future of E-commerce? Channel Data Table 188 Internet Retailing by Category: Value 2012-2017 Table 189 Internet Retailing by Category: % Value Growth 2012-2017 Table 190 Internet Retailing GBO Company Shares: % Value 2013-2017 Table 191 Internet Retailing GBN Brand Shares: % Value 2014-2017 Table 192 Internet Retailing Forecasts by Category: Value 2017-2022 Table 193 Internet Retailing Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Strong Growth for Online Sales of Food and Drink Competition Almost Non-existent Positive Outlook for the Future Competitive Landscape Migros and Coop Dominate Food and Drink Internet Retailing Click-and-collect Remains Popular Will Online Retailing Spread To Discounters? Channel Data Table 194 Food and Drink Internet Retailing: Value 2012-2017 Table 195 Food and Drink Internet Retailing: % Value Growth 2012-2017 Table 196 Food and Drink Internet Retailing Forecasts: Value 2017-2022 Table 197 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022 Headlines Prospects Convenience Keeps Vending Sales Stable Tobacco Vending Affected by Strict Regulations Vending Sales Dominated by Packaged Food and Packaged Drinks Competitive Landscape A Highly Concentrated Environment Selecta AG A Major Player in Vending Vending Experiences Pressure From Convenience Stores Channel Data Table 198 Vending by Category: Value 2012-2017 Table 199 Vending by Category: % Value Growth 2012-2017 Table 200 Vending GBO Company Shares: % Value 2013-2017 Table 201 Vending GBN Brand Shares: % Value 2014-2017 Table 202 Vending Forecasts by Category: Value 2017-2022 Table 203 Vending Forecasts by Category: % Value Growth 2017-2022 Headlines Prospects Deploying A Mobile Strategy Is Key for Retailers Retailers Exploit the Mobile Channel To Enhance Customers' Shopping Experience Strong Growth Expected Over the Forecast Period Competitive Landscape Migros Leads Mobile Internet Retailing With Its Leshop App Digital Payment Becomes the Mainstream M-commerce Focuses on Millennials Channel Data Table 204 Mobile Internet Retailing: Value 2012-2017 Table 205 Mobile Internet Retailing: % Value Growth 2012-2017 Table 206 Mobile Internet Retailing Forecasts: Value 2017-2022 Table 207 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022