RETAILING IN TURKEY Euromonitor International December 2016 LIST OF CONTENTS AND TABLES Executive Summary Retailing Continues To Record A Healthy Performance Increasing Political Uncertainty and Macroeconomic Deterioration Lead To A Stagnant Growth Rate Non-grocery Retailers Register A Weaker Performance Than Grocery Retailers the Competitive Landscape in Retailing Remains Fragmented Retailing Is Set To Record A Healthy Performance Over the Forecast Period Key Trends and Developments Economic Outlook: Macroeconomic Deterioration and Political Uncertainty Hamper Growth in Retailing Internet Retailing Continues To Outpace Store-based Retailing Due To Increasing Company Investment in the Former Foreign Retailers Withdraw From Turkey Operating Environment Informal Retailing Opening Hours Summary 1 Standard Opening Hours by Channel Type 2016 Physical Retail Landscape Cash and Carry Summary 2 Cash and Carry: Value Sales 2011-2016 Seasonality Payments and Delivery Emerging Business Models Market Data Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016 Table 3 Sales in Store-based Retailing by Channel: Value 2011-2016 Table 4 Store-based Retailing Outlets by Channel: Units 2011-2016 Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016 Table 7 Sales in Non-Store Retailing by Channel: Value 2011-2016 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016 Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016 Table 10 Sales in Non-Grocery Specialists by Channel: Value 2011-2016 Table 11 Non-Grocery Specialists Outlets by Channel: Units 2011-2016 Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016 Table 13 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016 Table 14 Retailing GBO Company Shares: % Value 2012-2016 Table 15 Retailing GBN Brand Shares: % Value 2013-2016 Table 16 Store-based Retailing GBO Company Shares: % Value 2012-2016 Table 17 Store-based Retailing GBN Brand Shares: % Value 2013-2016 Table 18 Store-based Retailing LBN Brand Shares: Outlets 2013-2016 Table 19 Non-Store Retailing GBO Company Shares: % Value 2012-2016 Table 20 Non-Store Retailing GBN Brand Shares: % Value 2013-2016 Table 21 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016 Table 22 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016 Table 23 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016 Table 24 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016 Table 25 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 27 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021 Table 28 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021 Table 29 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 31 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 32 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 33 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 34 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 35 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 36 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 37 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Definitions Sources Summary 3 Research Sources A101 Yeni Magazacilik As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 4 A101 Yeni Magazacilik AS: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 5 A101 Yeni Magazacilik AS: Private Label Portfolio Competitive Positioning Summary 6 A101 Yeni Magazacilik AS: Competitive Position 2016 Boyner Buyuk Magazacilik As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 7 Boyner Buyuk Magazacilik AS: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 8 Boyner Buyuk Magazacilik AS: Competitive Position 2016 D-market Elektronik Hizmetler As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 9 D-Market Elektronik Hizmetler AS: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 10 D-Market Elektronik Hizmetler AS: Competitive Position 2016 Dogus Grubu in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 11 Dogus Grubu: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 12 Dogus Grubu: Competitive Position 2016 Koton Magazacilik Tekstil San Ve Tic As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 13 Koton Magazacilik Tekstil San ve Tic AS: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 14 Koton Magazacilik Tekstil San ve Tic AS: Competitive Position 2016 Lc Waikiki Magazacilik Hizmetleri Tic As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 15 LC Waikiki Magazacilik Hizmetleri Tic AS: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Competitive Positioning Summary 16 LC Waikiki Magazacilik Hizmetleri Tic AS: Competitive Position 2016 Migros Tic As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 17 Migros Tic AS: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 18 Migros Tic AS: Private Label Portfolio Competitive Positioning Summary 19 Migros Tic As: Competitive Position 2016 Teknosa Ic Ve Dis Ticaret As in Retailing (turkey) Strategic Direction Company Background Digital Strategy Summary 20 Teknosa Ic ve Dis Ticaret AS: Share of Sales Generated by Internet Retailing 2014-2016 Private Label Summary 21 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio Competitive Positioning Summary 22 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2016 Headlines Trends Traditional Vs Modern Competitive Landscape Prospects Channel Data Table 38 Grocery Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 39 Sales in Grocery Retailers by Channel: Value 2011-2016 Table 40 Grocery Retailers Outlets by Channel: Units 2011-2016 Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2011-2016 Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2011-2016 Table 43 Grocery Retailers GBO Company Shares: % Value 2012-2016 Table 44 Grocery Retailers GBN Brand Shares: % Value 2013-2016 Table 45 Grocery Retailers LBN Brand Shares: Outlets 2013-2016 Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2013-2016 Table 47 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2016-2021 Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2016-2021 Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 52 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 53 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016 Table 54 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2012-2016 Table 55 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2013-2016 Table 56 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2013-2016 Table 57 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2013-2016 Table 58 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 59 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016 Table 62 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2012-2016 Table 63 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2013-2016 Table 64 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2013-2016 Table 65 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2013-2016 Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2011-2016 Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016 Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2011-2016 Table 72 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2012-2016 Table 73 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2013-2016 Table 74 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2013-2016 Table 75 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2013-2016 Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 80 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 81 Sales in Home and Garden Specialist Retailers by Channel: Value 2011-2016 Table 82 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016 Table 83 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2011-2016 Table 84 Home and Garden Specialist Retailers GBO Company Shares: % Value 2012-2016 Table 85 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2013-2016 Table 86 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2013-2016 Table 87 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2013-2016 Table 88 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 90 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 91 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Headlines Trends Channel Data Table 92 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 93 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2011-2016 Table 94 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016 Table 95 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2011-2016 Table 96 Leisure and Personal Goods Specialist Retailers GBO Company Shares: % Value 2012-2016 Table 97 Leisure and Personal Goods Specialist Retailers GBN Brand Shares: % Value 2013-2016 Table 98 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Outlets 2013-2016 Table 99 Leisure and Personal Goods Specialist Retailers LBN Brand Shares: Selling Space 2013-2016 Table 100 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 101 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2016-2021 Table 102 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 103 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 104 Mixed Retailers: Value Sales, Outlets and Selling Space 2011-2016 Table 105 Sales in Mixed Retailers by Channel: Value 2011-2016 Table 106 Mixed Retailers Outlets by Channel: Units 2011-2016 Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2011-2016 Table 108 Sales in Mixed Retailers by Channel: % Value Growth 2011-2016 Table 109 Mixed Retailers Outlets by Channel: % Unit Growth 2011-2016 Table 110 Mixed Retailers GBO Company Shares: % Value 2012-2016 Table 111 Mixed Retailers GBN Brand Shares: % Value 2013-2016 Table 112 Mixed Retailers LBN Brand Shares: Outlets 2013-2016 Table 113 Mixed Retailers LBN Brand Shares: Selling Space 2013-2016 Table 114 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2016-2021 Table 115 Forecast Sales in Mixed Retailers by Channel: Value 2016-2021 Table 116 Forecast Mixed Retailers Outlets by Channel: Units 2016-2021 Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 119 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 120 Direct Selling by Category: Value 2011-2016 Table 121 Direct Selling by Category: % Value Growth 2011-2016 Table 122 Direct Selling GBO Company Shares: % Value 2012-2016 Table 123 Direct Selling GBN Brand Shares: % Value 2013-2016 Table 124 Direct Selling Forecasts by Category: Value 2016-2021 Table 125 Direct Selling Forecasts by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 126 Homeshopping by Category: Value 2011-2016 Table 127 Homeshopping by Category: % Value Growth 2011-2016 Table 128 Homeshopping GBO Company Shares: % Value 2012-2016 Table 129 Homeshopping GBN Brand Shares: % Value 2013-2016 Table 130 Homeshopping Forecasts by Category: Value 2016-2021 Table 131 Homeshopping Forecasts by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Channel Data Table 132 Internet Retailing by Category: Value 2011-2016 Table 133 Internet Retailing by Category: % Value Growth 2011-2016 Table 134 Internet Retailing GBO Company Shares: % Value 2012-2016 Table 135 Internet Retailing GBN Brand Shares: % Value 2013-2016 Table 136 Internet Retailing Forecasts by Category: Value 2016-2021 Table 137 Internet Retailing Forecasts by Category: % Value Growth 2016-2021 Headlines Trends Prospects Channel Data Table 138 Vending by Category: Value 2011-2016 Table 139 Vending by Category: % Value Growth 2011-2016 Table 140 Vending Forecasts by Category: Value 2016-2021 Table 141 Vending Forecasts by Category: % Value Growth 2016-2021