SOFT DRINKS IN BRAZIL Euromonitor International February 2017 LIST OF CONTENTS AND TABLES Executive Summary Unfavourable Economic Situation Continues To Negatively Affect Demand for Soft Drinks Warehouse Clubs Gain Share As Consumers Seek Attractive Unit Prices Major Companies Focus on Acquiring Emerging Players To Enter New Categories Uncertain Conditions Inhibit New Product Launches Soft Drinks Set To Recover in Both Volume and Value Terms Key Trends and Developments Concentrates Continues To Conquer Consumers' Share of Pocket Niche Markets Continue To Offer Opportunities for Emerging Players To Consolidate Warehouse Clubs Consolidate in Soft Drinks Distribution Channels and Change the Way Consumers Purchase Market Data Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016 Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016 Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021 Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021 Appendix Fountain Sales in Brazil Definitions Sources Summary 1 Research Sources Cia Brasileira De Bebidas in Soft Drinks (brazil) Strategic Direction Key Facts Summary 2 Cia Brasileira de Bebidas: Key Facts Summary 3 Cia Brasileira de Bebidas: Operational Indicators Competitive Positioning Summary 4 Cia Brasileira de Bebidas: Competitive Position 2016 Ducoco Alimentos SA in Soft Drinks (brazil) Strategic Direction Key Facts Summary 5 Ducoco Alimentos SA: Key Facts Competitive Positioning Summary 6 Ducoco Alimentos SA: Competitive Position 2016 Frysk Industrial Ltda in Soft Drinks (brazil) Strategic Direction Key Facts Summary 7 Frysk Industrial Ltda: Key Facts Competitive Positioning Summary 8 Frysk Industrial Ltda: Competitive Position 2016 Natural One SA in Soft Drinks (brazil) Strategic Direction Key Facts Summary 9 Natural One SA: Key Facts Competitive Positioning Summary 10 Natural One SA: Competitive Position 2016 Headlines Trends Competitive Landscape Prospects Category Data Table 36 Off-trade Sales of Bottled Water by Category: Volume 2011-2016 Table 37 Off-trade Sales of Bottled Water by Category: Value 2011-2016 Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016 Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016 Table 40 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume 2011-2016 Table 41 Leading Flavours for Off-trade Functional Bottled Water: % Volume 2011-2016 Table 42 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016 Table 43 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016 Table 44 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016 Table 45 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016 Table 46 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 47 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 49 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 50 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016 Table 51 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016 Table 52 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016 Table 53 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016 Table 54 Off-trade Sales of Carbonates by Category: Volume 2011-2016 Table 55 Off-trade Sales of Carbonates by Category: Value 2011-2016 Table 56 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016 Table 57 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016 Table 58 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016 Table 59 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016 Table 60 Leading Flavours for Cola Carbonates: % Volume 2011-2016 Table 61 Leading Flavours for Non-cola Carbonates: % Volume 2011-2016 Table 62 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016 Table 63 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016 Table 64 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016 Table 65 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016 Table 66 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 67 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 68 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 69 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 70 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 71 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Headlines Trends Category Data Concentrates Conversions Summary 11 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 72 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016 Table 73 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016 Table 74 Off-trade Sales of Concentrates by Category: Value 2011-2016 Table 75 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016 Table 76 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2011-2016 Table 77 Leading Flavours for Off-trade Powder Concentrates: % Volume 2011-2016 Table 78 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016 Table 79 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016 Table 80 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016 Table 81 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016 Table 82 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016 Table 83 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016 Table 84 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016 Table 85 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016 Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 87 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 88 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 89 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 90 Off-trade Sales of Juice by Category: Volume 2011-2016 Table 91 Off-trade Sales of Juice by Category: Value 2011-2016 Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016 Table 93 Off-trade Sales of Juice by Category: % Value Growth 2011-2016 Table 94 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016 Table 95 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016 Table 96 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016 Table 97 NBO Company Shares of Off-trade Juice: % Volume 2012-2016 Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016 Table 99 NBO Company Shares of Off-trade Juice: % Value 2012-2016 Table 100 LBN Brand Shares of Off-trade Juice: % Value 2013-2016 Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021 Table 102 Forecast Off-trade Sales of Juice by Category: Value 2016-2021 Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Headlines Trends Category Data Table 105 Off-trade Sales of RTD Coffee: Volume 2011-2016 Table 106 Off-trade Sales of RTD Coffee: Value 2011-2016 Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016 Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016 Table 109 Leading Flavours for Off-trade RTD Coffee: % Volume 2011-2016 Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016 Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016 Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016 Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016 Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021 Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Headlines Trends Competitive Landscape Prospects Category Data Table 118 Off-trade Sales of RTD Tea by Category: Volume 2011-2016 Table 119 Off-trade Sales of RTD Tea by Category: Value 2011-2016 Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016 Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016 Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016 Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016 Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016 Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016 Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Headlines Trends Category Data Table 131 Off-trade Sales of Energy Drinks: Volume 2011-2016 Table 132 Off-trade Sales of Energy Drinks: Value 2011-2016 Table 133 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016 Table 134 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016 Table 135 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016 Table 136 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016 Table 137 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016 Table 138 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016 Table 139 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 140 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021 Table 141 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 142 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Headlines Trends Category Data Table 143 Off-trade Sales of Sports Drinks: Volume 2011-2016 Table 144 Off-trade Sales of Sports Drinks: Value 2011-2016 Table 145 Off-trade Sales of Sports Drinks: % Volume Growth 2011-2016 Table 146 Off-trade Sales of Sports Drinks: % Value Growth 2011-2016 Table 147 NBO Company Shares of Off-trade Sports Drinks: % Volume 2012-2016 Table 148 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2013-2016 Table 149 NBO Company Shares of Off-trade Sports Drinks: % Value 2012-2016 Table 150 LBN Brand Shares of Off-trade Sports Drinks: % Value 2013-2016 Table 151 Forecast Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 152 Forecast Off-trade Sales of Sports Drinks: Value 2016-2021 Table 153 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 154 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2016-2021