SPORTSWEAR IN DENMARK Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects the Boundary Between Everyday Wear and Sportswear Continues To Blur Women Remain A Key Driver of Value Growth in Sportswear in Denmark Internet Retailing Creates Opportunities for Growth Competitive Landscape International Sportswear Giants Continue To Diversify and Gain Share Fashion Brands Expand Their Presence in Sportswear Category Data Table 1 Sales of Sportswear: Value 2012-2017 Table 2 Sales of Sportswear: % Value Growth 2012-2017 Table 3 NBO Company Shares of Sportswear: % Value 2013-2017 Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017 Table 5 Distribution of Sportswear by Format: % Value 2012-2017 Table 6 Forecast Sales of Sportswear: Value 2017-2022 Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022 Executive Summary Despite Rising Challenges Value Growth Is Improving Sustainability, Online Sales, Fast Fashion and Sportswear Drive Sales Danish Apparel Giant Bestseller Makes Efforts To Regain Lost Value Share Online Purchases of Apparel and Footwear Continues To Go Up and Up Uncertain But Brighter Days Ahead for Apparel and Footwear in Denmark Market Data Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017 Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017 Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017 Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017 Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017 Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017 Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017 Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022 Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022 Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022 Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources