SURFACE CARE IN AUSTRIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Austrians Increasingly Attaching Greater Importance To Cleaning and Hygiene Natural and Eco-friendly Products Perform Well More Affluent Austrians May Hire Cleaners Competitive Landscape Large Companies Continue To Push New Product Launches To Defend Their Share Private Label Puts Further Pressure on Brand Manufacturers New Launches in Surface Care Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Overall Good Performance From Home Care in 2017 Concentration and Convenience Continue To Characterise Home Care in Austria Multinationals Dominate Home Care While Private Label Maintains Its Share Convenience and Fragrance the Key Trends in New Product Development Home Care Anticipated To Continue To Perform Well Market Indicators Table 11 Households 2012-2017 Market Data Table 12 Sales of Home Care by Category: Value 2012-2017 Table 13 Sales of Home Care by Category: % Value Growth 2012-2017 Table 14 NBO Company Shares of Home Care: % Value 2013-2017 Table 15 LBN Brand Shares of Home Care: % Value 2014-2017 Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 17 Distribution of Home Care by Format: % Value 2012-2017 Table 18 Distribution of Home Care by Format and Category: % Value 2017 Table 19 Forecast Sales of Home Care by Category: Value 2017-2022 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources