SURFACE CARE IN BELARUS Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Surface Care Posts Low Volume Growth in 2017, An Improvement on the Decline in 2016 Belarusians Choose Multi-purpose Surface Care Products During the Economic Downturn Low Volume Growth of Impregnated Wet Wipes Due To An Increased Presence of Inexpensive Local Brands Competitive Landscape Greater Share for Multinational Companies Growing Interest in and Availability of Local and Russian Products Specific-purpose Surface Care Is Expected To Compete Strongly With Multi-purpose Cleaners Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Records Slight Growth After Several Years of Decline Growing Number of Home Care Products Are Purchased at A Discount Despite Interest in Inexpensive Products, Multinational Brands Dominate Sales Drugstores and Supermarkets Become Major Home Care Retailers Home Care To See Low Growth Over the Forecast Period Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 15 Distribution of Home Care by Format: % Value 2012-2017 Table 16 Distribution of Home Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Home Care by Category: Value 2017-2022 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources