SURFACE CARE IN COSTA RICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Disinfecting Claims and Stronger and More Sophisticated Fragrance Blends Added-value Alternatives Find Opportunities Amongst Local Millennial Buyers Interested in Their Personal and Environmental Wellbeing Multipurpose Surface Care Products Will Lose Relevance To More Specific Surface Care Options Competitive Landscape Traditional Competitors Continue To Dominate Value Sales Meanwhile, New Proposals Find Appealing Niche Opportunities To Develop Brand Awareness the Private Label Offer Gains Momentum With Walmart's Aggressive Penetration Campaign Targeting Middle- and High-income Buyers Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 Distribution of Home Care by Format: % Value 2012-2017 Table 11 Distribution of Home Care by Format and Category: % Value 2017 Table 12 Forecast Sales of Home Care by Category: Value 2017-2022 Table 13 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources