SURFACE CARE IN CROATIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Despite High Growth, Home Care Wipes and Floor Cleaning Systems Still Marginal Three Major Requirements Environmental Considerations Competitive Landscape Numerous New Product Launches Labud the New Leader Strong Brand Loyalty Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Growth Resumes After A Short Break New Formats Advance in the Two Biggest Categories Strong Loyalty To Domestic Brands Remains Most Home Care Products Sold Through the Three Biggest Channels Modest Growth Curbed by Declining Prices Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 15 Distribution of Home Care by Format: % Value 2012-2017 Table 16 Distribution of Home Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Home Care by Category: Value 2017-2022 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources