SURFACE CARE IN GEORGIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Growing Awareness of Surface Care Products Is Predicted To Support Steady Growth of the Overall Category During the Forecast Period Gradual Change in Distribution Is Evolving Strong Currency Fluctuations Are Not Expected To Affect Value Sales of Surface Care Products Competitive Landscape Unilever Group Stands Its Ground in 2017 SC Johnson & Son Ranks Second in 2017 Thanks To A Wide Portfolio Third-ranked Player Shows Strong Growth Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care in Georgia Continues To See A Positive Performance Devaluation of Local Currency Continues Affecting Some Areas of Home Care Marginal Changes in Share Structure, But Procter & Gamble and Henkel AG & Co Remain Distinct Leaders Traditional Grocery Retailing Loses Out Within Home Care Distribution Positive Performance by Home Care Is Expected To Continue Over the Forecast Period Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Distribution of Home Care by Format: % Value 2012-2017 Table 15 Distribution of Home Care by Format and Category: % Value 2017 Table 16 Forecast Sales of Home Care by Category: Value 2017-2022 Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources