SURFACE CARE IN GUATEMALA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Home Care Brands Expand Product Portfolios With Surface Care Products Consumers Are Price Sensitive Cleaning Wipes Still Cater To A Very Small Niche Competitive Landscape Colgate-Palmolive Centroamerica SA Leads the Category International and Domestic Brands Are Present in the Category Marketing Campaigns Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Positive Performance Seen in 2017 Brands Are Expanding Product Portfolios Home Care Led by Few Companies Traditional Channel Continues To Be Very Strong in Guatemala Strong Performance Expected Over the Forecast Period Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 15 Distribution of Home Care by Format: % Value 2012-2017 Table 16 Distribution of Home Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Home Care by Category: Value 2017-2022 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources