SURFACE CARE IN INDIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Rising Hygiene Awareness Boosts Demand Rising Demand for Surface Specific Products Demand for Convenience Directing Packaging and Closure Innovation Competitive Landscape Marketing and Advertising Spreads Hygiene Awareness Area Continues To Be Led by International Manufacturers Reckitt Benckiser Continues To Dominate Surface Care Sales Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Surface Care: % Value 2013-2017 Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Hygiene Remains Top Priority for Indian Consumers Convenience and Value Added Features Being Sought by Consumers Home Care Remains Price Sensitive Attractive Packaging and Convenient Product Formats Key To Product Development Penetration of Home Care Products Set To Increase Over Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources