SURFACE CARE IN INDONESIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Tough Economic Conditions Slow Down Growth Growth Remains Positive Due To Urbanisation Competitive Landscape Sayap Mas Continues To Take Share From Unilever Domestic Companies Slightly Outperform Multinationals Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Surface Care: % Value 2013-2017 Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary 2017 Sees the Slowest Growth of the Review Period Consumers Focus on Cost-saving Products Intensified Competition Between Multinationals and Domestic Companies Companies Launch Premium Products Amidst Tough Economic Conditions Slower Yet Positive Retail Value Growth Expected Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources