SURFACE CARE IN MACEDONIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Urbanisation Boosts Surface Care Sales Specialised Products Register the Fastest Growth Rates in 2017 Growing Competition and Significant Innovation Competitive Landscape Pronto and Mr Muscle Underpin SC Johnson & Son's Leadership Some Private Label Development in 2017 International Players Overwhelmingly Dominate Surface Care in Macedonia Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Continues To Grow Despite Economic Hardship in 2017 Innovation Focuses on Laundry Care and Surface Care Strong International Presence in Home Care Modern Grocery Retailers Dominate Home Care Key New Product Launches To Stimulate Positive Growth in the Forecast Period Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 15 Distribution of Home Care by Format: % Value 2012-2017 Table 16 Distribution of Home Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Home Care by Category: Value 2017-2022 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources