SURFACE CARE IN MALAYSIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Product Efficacy and Convenience To Further Drive Sales of Surface Care Sales of Green Products Expected To Improve Competitive Landscape Reckitt-benckiser Resonates Strongly With Consumers SC Johnson & Son Records Fastest Growth Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Records Moderate Growth in 2017 Consumers Seek Value for Money in Home Care SC Johnson (m) Sdn Bhd Continues To Lead Home Care Scents Continue To Be the Key Focus of New Product Development Moderate Growth Is Expected Over the Forecast Period Market Indicators Table 11 Households 2012-2017 Market Data Table 12 Sales of Home Care by Category: Value 2012-2017 Table 13 Sales of Home Care by Category: % Value Growth 2012-2017 Table 14 NBO Company Shares of Home Care: % Value 2013-2017 Table 15 LBN Brand Shares of Home Care: % Value 2014-2017 Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 17 Distribution of Home Care by Format: % Value 2012-2017 Table 18 Distribution of Home Care by Format and Category: % Value 2017 Table 19 Forecast Sales of Home Care by Category: Value 2017-2022 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources