SURFACE CARE IN PAKISTAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Surface Care Set To Benefit From Declining Popularity of Traditional Alternatives Multi-purpose Cleaners Expected To Show the Fastest Development Demand for Surface Care Products Likely To Remain Concentrated in Urban Areas Competitive Landscape SC Johnson Remains the Leader in Surface Care in Pakistan Second-ranked Brand Dettol Continues To Gain Ground International Manufacturers Set To Remain on Top Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 4 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base Home Care Manufacturers Employ Strategies To Generate Trial Purchases Multinationals Remain on Top in A Concentrated Competitive Environment Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands Independent Small Grocers Will Remain the Leading Distribution Channel Market Indicators Table 5 Households 2012-2017 Market Data Table 6 Sales of Home Care by Category: Value 2012-2017 Table 7 Sales of Home Care by Category: % Value Growth 2012-2017 Table 8 Distribution of Home Care by Format: % Value 2012-2017 Table 9 Distribution of Home Care by Format and Category: % Value 2017 Table 10 Forecast Sales of Home Care by Category: Value 2017-2022 Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources