SURFACE CARE IN PORTUGAL Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Innovation and Convenience Support Growth Specific Cleaning Products Present the Best Opportunities Convenience Drives Home Care Wipes and Floor Cleaning Systems Competitive Landscape Unilever Jerónimo Martins Reinforces Leadership in Surface Care Private Label Maintains A Significant Share in Floor Cleaning Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Growth Through Sophistication Proximity Stores Continue To Grow Purchases of Existing Businesses Bring New Players To Portugal Convenience, Concentration and New Fragrances As Main Trends Home Care Expects Positive Future Performance Market Indicators Table 11 Households 2012-2017 Market Data Table 12 Sales of Home Care by Category: Value 2012-2017 Table 13 Sales of Home Care by Category: % Value Growth 2012-2017 Table 14 NBO Company Shares of Home Care: % Value 2013-2017 Table 15 LBN Brand Shares of Home Care: % Value 2014-2017 Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 17 Distribution of Home Care by Format: % Value 2012-2017 Table 18 Distribution of Home Care by Format and Category: % Value 2017 Table 19 Forecast Sales of Home Care by Category: Value 2017-2022 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources