SURFACE CARE IN SERBIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Greater Segmentation Negatively Impacts Multi-purpose Cleaners Average Unit Price Rises for Most Categories Bar Floor Cleaners Competitive Landscape Concentration Remains High Within Surface Care Product Launches Are Few and Far Between Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Sees Value Growth in 2017, But Only in Current Terms No Major Innovations Recorded the Largest Producers Keep Losing Sales Share Traditional Grocery Retailers Loses Ground Negative Performance Expected Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 11 Distribution of Home Care by Format: % Value 2012-2017 Table 12 Distribution of Home Care by Format and Category: % Value 2017 Table 13 Forecast Sales of Home Care by Category: Value 2017-2022 Table 14 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources