SURFACE CARE IN SOUTH AFRICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Multi-purpose Cleaners Remains Key Category Convenience and Value Are Key Attributes When Choosing Products Bleach Threatens Overall Category Competitive Landscape There Is Little Movement Among International Leading Players Handy Andy Products Maintain Strong Position Refill Packs and Private Label Offerings Fuel Sales Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Uncertain Economic Conditions Affect Consumers Consumers Become More Aspirational and Demand Value-added Goods Fierce Competition Between Leading Players and Private Label Other Product Innovations and Changes Future Performance Set To Be Impacted by Increased Competition Market Indicators Table 11 Households 2012-2017 Market Data Table 12 Sales of Home Care by Category: Value 2012-2017 Table 13 Sales of Home Care by Category: % Value Growth 2012-2017 Table 14 NBO Company Shares of Home Care: % Value 2013-2017 Table 15 LBN Brand Shares of Home Care: % Value 2014-2017 Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 17 Distribution of Home Care by Format: % Value 2012-2017 Table 18 Distribution of Home Care by Format and Category: % Value 2017 Table 19 Forecast Sales of Home Care by Category: Value 2017-2022 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources