SURFACE CARE IN TAIWAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects All Categories Within Surface Care Post Current Value Growth in 2017 Home Care Wipes and Floor Cleaning Systems Registers Faster Growth Than Overall Surface Care Consumers More Prudent When Choosing Surface Care Products Competitive Landscape SC Johnson & Son Taiwan Maintains Its Lead International Players Have An Edge More-natural Direction in Surface Care May Result in the Entrance of More-premium Or Smaller Brands Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Posts Steady Current Value Growth in 2017 Taiwanese Consumers Gradually Moving Towards More Eco-friendly and Natural Home Care Products International Brands Lead Within Home Care, While Domestic Players Try To Maintain Or Break Through in Some Niche Areas Hypermarkets and Supermarkets Continue To Record Value Sales Growth Within Home Care, While Internet Retailing and Warehouse Clubs Hold Significant Positions Growth of Home Care Expected To Accelerate Market Indicators Table 11 Households 2012-2017 Market Data Table 12 Sales of Home Care by Category: Value 2012-2017 Table 13 Sales of Home Care by Category: % Value Growth 2012-2017 Table 14 NBO Company Shares of Home Care: % Value 2013-2017 Table 15 LBN Brand Shares of Home Care: % Value 2014-2017 Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 17 Distribution of Home Care by Format: % Value 2012-2017 Table 18 Distribution of Home Care by Format and Category: % Value 2017 Table 19 Forecast Sales of Home Care by Category: Value 2017-2022 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources