SURFACE CARE IN THAILAND Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Marketing and Advertising Are Important To Promote Brands and Generate Sales Home Care Wipes Emerge, But Remain Insignificant Competitive Landscape International Brands Dominate Value and Volume Shares Brands Compete With Innovation To Match Consumers' Sophisticated Lifestyles Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Surface Care: % Value 2013-2017 Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Another Year of Pleasing Volume and Value Growth Thais Are Price-sensitive, But Brands Matter International Brands Play An Important Role Niche, Healthy and Natural Products Are in Trend Further Strong Positive Volume and Value Growth Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources