SURFACE CARE IN THE CZECH REPUBLIC Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Specific Surface Care Products Increasing Household Numbers Boost Demand Consumers Expected To Increasingly Opt for Premium Products Competitive Landscape Product Labelling and Sophisticated Marketing Support To Play An Important Role Price Promotions To Become Less Significant Local Players Hold A Notable Position Despite Strong Multinational Competition Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 6 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014 Table 7 NBO Company Shares of Surface Care: % Value 2013-2017 Table 8 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 9 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017 Table 10 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017 Table 11 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 12 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Benefits From Rising Premiumisation and Convenience the Existence of Dual Product Quality in Europe Gains Attention Innovative Brand Marketing Punches Through in 2017 Product Innovation Creates Interest and Boosts Home Care Sales Home Care To Achieve Positive Growth Market Indicators Table 13 Households 2012-2017 Market Data Table 14 Sales of Home Care by Category: Value 2012-2017 Table 15 Sales of Home Care by Category: % Value Growth 2012-2017 Table 16 NBO Company Shares of Home Care: % Value 2013-2017 Table 17 LBN Brand Shares of Home Care: % Value 2014-2017 Table 18 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 19 Distribution of Home Care by Format: % Value 2012-2017 Table 20 Distribution of Home Care by Format and Category: % Value 2017 Table 21 Forecast Sales of Home Care by Category: Value 2017-2022 Table 22 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources