SURFACE CARE IN TUNISIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects the Low Price of Bleach Is A Threat To Surface Care Growth Tunisian Consumers To Focus More on Specialised Surface Care Products Multi-purpose Cleaners Expected To Remain the Leading Type of Surface Care Competitive Landscape Ennadhafa Judy SA Leads Surface Care in 2017 International Players Focus on Advertising To Reinforce Their Position Within Surface Care Companies Focus on Innovation and Offer New Pack Formats To Encourage Consumers To Switch To Surface Care From Bleach Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Faster Value Growth Posted in 2017 Tunisian Consumers Look To More Affordable Products International Companies Continue To Lead Home Care in 2017 Independent Small Grocers Dominates the Distribution of Home Care in 2017 Home Care Is Set To Continue Growing Over the Forecast Period Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 15 Distribution of Home Care by Format: % Value 2012-2017 Table 16 Distribution of Home Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Home Care by Category: Value 2017-2022 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources