SURFACE CARE IN VENEZUELA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Prices of Home Care Disinfectants Skyrocket in 2017 Liquid Remains the Most Popular Format Multi-purpose Cleaners the Largest Category Competitive Landscape Colgate-Palmolive Leads by Some Distance Price the Most Important Factor in Competition No Key Launches Or Innovations Expected Category Data Table 1 Sales of Surface Care by Category: Value 2012-2017 Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 5 NBO Company Shares of Surface Care: % Value 2013-2017 Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022 Executive Summary Crisis Continues To Affect Home Care Lack of Packaging Materials and Government Regulations Force Companies To Launch Smaller Pack Sizes Artisanal Products Continue To Increase Companies Likely To Remain Focused on Manufacturing Non-regulated Home Care Products Home Care Expected To Continue To Shrink Market Indicators Table 9 Households 2012-2017 Market Data Table 10 Sales of Home Care by Category: Value 2012-2017 Table 11 Sales of Home Care by Category: % Value Growth 2012-2017 Table 12 NBO Company Shares of Home Care: % Value 2013-2017 Table 13 LBN Brand Shares of Home Care: % Value 2014-2017 Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 15 Distribution of Home Care by Format: % Value 2012-2017 Table 16 Distribution of Home Care by Format and Category: % Value 2017 Table 17 Forecast Sales of Home Care by Category: Value 2017-2022 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources