TOILET CARE IN BRAZIL Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Toilet Design Not Reflecting Major Shifts in the Category Post-recession Period Is An Opportunity for the Unmet Market Potential Innovation Can Promptly Respond To Convenience and Healthy Living Competitive Landscape SC Johnson and Reckitt Benckiser Continue To Lead Local Companies Are Limited To Entry-level Categories Substitutes Expected To Lose Strength Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant Concentrated Liquid Detergents Registers Robust Growth High Concentration of Multinationals, But Strengthened Local Companies Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions High Unmet Potential Due To Socioeconomic Indicators Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources