TOILET CARE IN COLOMBIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Category Suffers Due To Substitution in 2017 Leading Brands Lowered Prices To Stimulate Sales Toilet Care Demand Concentrated in Few Categories Competitive Landscape Toilet Care Not A Core Category for Brands Chlorine Hard Tablets Hampering Established Brands Private Label May Delay Entering Toilet Care Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Discounters Compete Strongly in Home Care Home Care Resilient in 2017 Unilever Continues To Expand Through Brand Acquisitions A Multifunctional Product Interests the Market Home Care Expected To See Growth Through Specialised Products Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources