TOILET CARE IN COSTA RICA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Innovation Continues To Increase the Usage Frequency of Added-value Toilet Care Products Lower-priced Alternatives Still Dominate Toilet Care in Costa Rica Improved Formulations With Multiple Functional Claims and Easier Application Will Continue To Gain Momentum Competitive Landscape Major International Players Remain Ahead in Value Sales Local Generic Manufacturers Continue To Lead in Volume Terms Brand Positioning, Line Extensions and Private Label Development Will Continue Driving the Competitive Environment Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 4 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims Market Indicators Table 5 Households 2012-2017 Market Data Table 6 Sales of Home Care by Category: Value 2012-2017 Table 7 Sales of Home Care by Category: % Value Growth 2012-2017 Table 8 Distribution of Home Care by Format: % Value 2012-2017 Table 9 Distribution of Home Care by Format and Category: % Value 2017 Table 10 Forecast Sales of Home Care by Category: Value 2017-2022 Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources