TOILET CARE IN EGYPT Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Toilet Liquids/foam Boosts Overall Growth Little Consumer Differentiation Between Rim Blocks and Rim Liquids Local Players Enter the Category, Leveraging Price Advantage Competitive Landscape Unipro Egypt Continues To Lead Sales in Toilet Care Mr Muscle Is the Leading Brand in Toilet Care Overall Reckitt Benckiser (harpic) Leads Sales in Toilet Liquids/foams Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Home Care in Egypt Recovers After A Remarkable Shake-up Consumers in Egypt Switch To Basic Home Care Products International Players Continue To Dominate Home Care in Egypt New Product Developments in Home Care Are Limited To Local Brands Weak Growth Is Expected for Home Care Categories in the Forecast Period in Egypt Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources