TOILET CARE IN INDIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Government's Swachh Bharat Abhiyan Initiative Boosts Demand for Toilet Care Companies Investing Heavily in Spreading Hygiene Awareness Toilet Liquids Remains Most Popular Toilet Care Product Competitive Landscape Reckitt Benckiser Continues To Dominate Toilet Care Sales Focus on Internet Retailing and Social Media To Attract Consumers International Brands Remain Leading Players in Toilet Care Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Hygiene Remains Top Priority for Indian Consumers Convenience and Value Added Features Being Sought by Consumers Home Care Remains Price Sensitive Attractive Packaging and Convenient Product Formats Key To Product Development Penetration of Home Care Products Set To Increase Over Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources