TOILET CARE IN NIGERIA Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Toilet Care Increases in Nigeria in 2017 Many Homes Are Still Using Local Pit Toilets Falling Health Awareness Campaigns and Cheaper Alternatives To Toilet Care Products Competitive Landscape Reckitt Benckiser Nigeria Leads Toilet Care in 2017 Complementary Product Promotions Help To Drive Growth International Players Still Dominate Value Share in Toilet Care Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Lower-priced Home Care Products See Growth International Brands Remain Dominant in the Market in 2017 the Growing Population, Culture and Advertising Drive Value Sales New Products With Multiple Uses Gain Traction in 2017 Home Care Is Projected To Sustain Growth Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Definitions Sources Summary 1 Research Sources