TOILET CARE IN NORWAY Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Effective Products Driving Growth Convenience Still Key Population Growth Aids Performance Competitive Landscape SC Johnson Leads the Way Lilleborg Makes Significant Gains Private Label Makes Gains Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Sees Slightly Slower Growth in 2017 Desire for Convenience Increasingly Prevalent Lilleborg Reinforces Its Dominant Position Incremental Innovation Prevalent in New Product Development Solid Performance Expected Over the Forecast Period Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources