TOILET CARE IN PAKISTAN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Toilet Care Benefits From Rising Hygiene-consciousness Among Consumers Increasing Penetration in Rural Areas Will Pose Challenges for Leading Players Toilet Liquids/foam Set To Remain the Dominant Toilet Care Category in Pakistan Competitive Landscape Reckitt Benckiser Continues To Dominate With Flagship Brand Harpic Unilever's Domex Brand Maintains Its Progress in 2017 Dominance of International Manufacturers Unlikely To Be Challenged Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 4 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base Home Care Manufacturers Employ Strategies To Generate Trial Purchases Multinationals Remain on Top in A Concentrated Competitive Environment Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands Independent Small Grocers Will Remain the Leading Distribution Channel Market Indicators Table 5 Households 2012-2017 Market Data Table 6 Sales of Home Care by Category: Value 2012-2017 Table 7 Sales of Home Care by Category: % Value Growth 2012-2017 Table 8 Distribution of Home Care by Format: % Value 2012-2017 Table 9 Distribution of Home Care by Format and Category: % Value 2017 Table 10 Forecast Sales of Home Care by Category: Value 2017-2022 Table 11 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources