TOILET CARE IN SWEDEN Euromonitor International February 2018 LIST OF CONTENTS AND TABLES Headlines Prospects Brands Actively Employ Discounting Consolidation in Toilet Care Poses Challenge for Marginalised Brands and Potential Barrier To New Entrants Multifunctionality Adds Perceived Value for Money Offering Competitive Landscape SC Johnson Sweden Leads Value Sales Cobranding and the Use of Fragrance Greater Shelf Space Helps Private Label To Grow Category Data Table 1 Sales of Toilet Care by Category: Value 2012-2017 Table 2 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 3 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 4 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 5 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022 Executive Summary Issues of Sustainability Driving Growth Going To War With Bacteria Fragmenting the Grocery Basket To Give Online Full Power Swedes Acceptant of Private Label New Family Dynamics Impacting Product Development and Consumer Targeting Market Indicators Table 7 Households 2012-2017 Market Data Table 8 Sales of Home Care by Category: Value 2012-2017 Table 9 Sales of Home Care by Category: % Value Growth 2012-2017 Table 10 NBO Company Shares of Home Care: % Value 2013-2017 Table 11 LBN Brand Shares of Home Care: % Value 2014-2017 Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 13 Distribution of Home Care by Format: % Value 2012-2017 Table 14 Distribution of Home Care by Format and Category: % Value 2017 Table 15 Forecast Sales of Home Care by Category: Value 2017-2022 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022 Sources Summary 1 Research Sources