1. Introduction 1.1 Scope of the Market 1.2 Study Assumptions 1.3 Research Phases 1.4 Study Deliverables 2. Market Insights 2.1 Market Overview 2.2 Market Trends 2.3 Industry Attractiveness - Porter's Five Force Analysis 2.3.1 Degree of Competitive Rivalry 2.3.2 Threat of Substitutes 2.3.3 Threat of New Entrants 2.3.4 Bargaining Power of Buyers 2.3.5 Bargaining Power of Suppliers 3. Market Dynamics 3.1 Drivers 3.1.1 Growing demand for health Supplements 3.1.2 Ageing population 3.2 Restraints 3.2.1 Regulatory issues 3.2.2 High Competition with the presence of many global players 3.3 Opportunites 3.3.1 High Product Innovation with Collagen Based supplements 4. Market Segmentation 4.1 By Type 4.1.1 Vitamin D 4.1.2 Vitamin K 4.1.3 Calcium 4.1.4 Collagen 4.1.5 Glucosamine-Chondroitin 4.1.6 Omega-3 Fatty Acid 4.1.7 Others 4.2 By Distribution Channel 4.2.1 Grocery Retailers 4.2.2 Pharmacies 4.2.3 Drugstores 4.2.4 Internet Retailing 4.2.5 Direct Selling 5. Regional Analysis 5.1 North America 5.1.1 U.S 5.1.2 Canada 5.1.3 Mexico 5.1.4 Rest of North America 5.2 Europe 5.2.1 Germany 5.2.2 U.K 5.2.3 France 5.2.4 Spain 5.2.5 Italy 5.2.6 Russia 5.2.7 Rest of Europe 5.3 Asia-Pacific 5.3.1 China 5.3.2 Japan 5.3.3 India 5.3.4 Australia 5.3.5 Rest of Asia-Pacific 5.4 MEA (Middle East and Africa) 5.4.1 UAE 5.4.2 South Africa 5.4.3 Rest of MEA 6. Competitive Landscape 6.1 Most Active Companies 6.2 Key Strategies Adopted 6.3 Market Share Analysis 7. Company Profiles 7.1 Amway 7.2 Pfizer 7.3 Glanbia Plc. 7.4 Merck 7.5 Xtend-Life 7.6 VitaScience 7.7 Schiff 7.8 Bergstrom Nutrition® 7.9 BioScience Nutrition 7.10 VitaGrove 7.11 Nature's Wonder 7.12 Jarrow Formula Inc. 7.13 Herbalife 7.14 Now Health Group 7.15 NBTY

Amway -Pfizer -Glanbia Plc. -Merck -Xtend-Life -VitaScience -Schiff -Bergstrom Nutrition® -BioScience Nutrition -VitaGrove -Nature's Wonder -Jarrow Formula Inc. -Herbalife -Now Health Group -NBTY