Table of Contents 1 Market Overview 1.1 Matcha Tea Introduction 1.2 Market Analysis by Type 1.2.1 Drinking-use Matcha Tea 1.2.2 Additive-use Matcha Tea 1.3 Market Analysis by Applications 1.3.1 Drinking Tea 1.3.2 Pastry 1.3.3 Ice Cream 1.3.4 Beverage 1.4 Market Analysis by Regions 1.4.1 North America (United States, Canada and Mexico) 1.4.1.1 United States Market States and Outlook (2014-2024) 1.4.1.2 Canada Market States and Outlook (2014-2024) 1.4.1.3 Mexico Market States and Outlook (2014-2024) 1.4.2 Europe (Germany, France, UK, Russia and Italy) 1.4.2.1 Germany Market States and Outlook (2014-2024) 1.4.2.2 France Market States and Outlook (2014-2024) 1.4.2.3 UK Market States and Outlook (2014-2024) 1.4.2.4 Russia Market States and Outlook (2014-2024) 1.4.2.5 Italy Market States and Outlook (2014-2024) 1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) 1.4.3.1 China Market States and Outlook (2014-2024) 1.4.3.2 Japan Market States and Outlook (2014-2024) 1.4.3.3 Korea Market States and Outlook (2014-2024) 1.4.3.4 India Market States and Outlook (2014-2024) 1.4.3.5 Southeast Asia Market States and Outlook (2014-2024) 1.4.4 South America, Middle East and Africa 1.4.4.1 Brazil Market States and Outlook (2014-2024) 1.4.4.2 Egypt Market States and Outlook (2014-2024) 1.4.4.3 Saudi Arabia Market States and Outlook (2014-2024) 1.4.4.4 South Africa Market States and Outlook (2014-2024) 1.4.4.5 Turkey Market States and Outlook (2014-2024) 1.5 Market Dynamics 1.5.1 Market Opportunities 1.5.2 Market Risk 1.5.3 Market Driving Force 2 Manufacturers Profiles 2.1 Aiya 2.1.1 Business Overview 2.1.2 Matcha Tea Type and Applications 2.1.2.1 Product A 2.1.2.2 Product B 2.1.3 Aiya Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.2 Marushichi Seicha 2.2.1 Business Overview 2.2.2 Matcha Tea Type and Applications 2.2.2.1 Product A 2.2.2.2 Product B 2.2.3 Marushichi Seicha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.3 ShaoXing Royal Tea 2.3.1 Business Overview 2.3.2 Matcha Tea Type and Applications 2.3.2.1 Product A 2.3.2.2 Product B 2.3.3 ShaoXing Royal Tea Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.4 Marukyu Koyamaen 2.4.1 Business Overview 2.4.2 Matcha Tea Type and Applications 2.4.2.1 Product A 2.4.2.2 Product B 2.4.3 Marukyu Koyamaen Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.5 ujimatcha 2.5.1 Business Overview 2.5.2 Matcha Tea Type and Applications 2.5.2.1 Product A 2.5.2.2 Product B 2.5.3 ujimatcha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.6 Yanoen 2.6.1 Business Overview 2.6.2 Matcha Tea Type and Applications 2.6.2.1 Product A 2.6.2.2 Product B 2.6.3 Yanoen Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.7 AOI Seicha 2.7.1 Business Overview 2.7.2 Matcha Tea Type and Applications 2.7.2.1 Product A 2.7.2.2 Product B 2.7.3 AOI Seicha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 2.8 DoMatcha 2.8.1 Business Overview 2.8.2 Matcha Tea Type and Applications 2.8.2.1 Product A 2.8.2.2 Product B 2.8.3 DoMatcha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) 3 Global Matcha Tea Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018) 3.1 Global Matcha Tea Sales and Market Share by Manufacturer (2017-2018) 3.2 Global Matcha Tea Revenue and Market Share by Manufacturer (2017-2018) 3.3 Market Concentration Rate 3.3.1 Top 3 Matcha Tea Manufacturer Market Share in 2018 3.3.2 Top 6 Matcha Tea Manufacturer Market Share in 2018 3.4 Market Competition Trend 4 Global Matcha Tea Market Analysis by Regions 4.1 Global Matcha Tea Sales, Revenue and Market Share by Regions 4.1.1 Global Matcha Tea Sales and Market Share by Regions (2014-2019) 4.1.2 Global Matcha Tea Revenue and Market Share by Regions (2014-2019) 4.2 North America Matcha Tea Sales and Growth Rate (2014-2019) 4.3 Europe Matcha Tea Sales and Growth Rate (2014-2019) 4.4 Asia-Pacific Matcha Tea Sales and Growth Rate (2014-2019) 4.5 South America Matcha Tea Sales and Growth Rate (2014-2019) 4.6 Middle East and Africa Matcha Tea Sales and Growth Rate (2014-2019) 5 North America Matcha Tea by Country 5.1 North America Matcha Tea Sales, Revenue and Market Share by Country 5.1.1 North America Matcha Tea Sales and Market Share by Country (2014-2019) 5.1.2 North America Matcha Tea Revenue and Market Share by Country (2014-2019) 5.2 United States Matcha Tea Sales and Growth Rate (2014-2019) 5.3 Canada Matcha Tea Sales and Growth Rate (2014-2019) 5.4 Mexico Matcha Tea Sales and Growth Rate (2014-2019) 6 Europe Matcha Tea by Country 6.1 Europe Matcha Tea Sales, Revenue and Market Share by Country 6.1.1 Europe Matcha Tea Sales and Market Share by Country (2014-2019) 6.1.2 Europe Matcha Tea Revenue and Market Share by Country (2014-2019) 6.2 Germany Matcha Tea Sales and Growth Rate (2014-2019) 6.3 UK Matcha Tea Sales and Growth Rate (2014-2019) 6.4 France Matcha Tea Sales and Growth Rate (2014-2019) 6.5 Russia Matcha Tea Sales and Growth Rate (2014-2019) 6.6 Italy Matcha Tea Sales and Growth Rate (2014-2019) 7 Asia-Pacific Matcha Tea by Country 7.1 Asia-Pacific Matcha Tea Sales, Revenue and Market Share by Country 7.1.1 Asia-Pacific Matcha Tea Sales and Market Share by Country (2014-2019) 7.1.2 Asia-Pacific Matcha Tea Revenue and Market Share by Country (2014-2019) 7.2 China Matcha Tea Sales and Growth Rate (2014-2019) 7.3 Japan Matcha Tea Sales and Growth Rate (2014-2019) 7.4 Korea Matcha Tea Sales and Growth Rate (2014-2019) 7.5 India Matcha Tea Sales and Growth Rate (2014-2019) 7.6 Southeast Asia Matcha Tea Sales and Growth Rate (2014-2019) 8 South America Matcha Tea by Country 8.1 South America Matcha Tea Sales, Revenue and Market Share by Country 8.1.1 South America Matcha Tea Sales and Market Share by Country (2014-2019) 8.1.2 South America Matcha Tea Revenue and Market Share by Country (2014-2019) 8.2 Brazil Matcha Tea Sales and Growth Rate (2014-2019) 8.3 Argentina Matcha Tea Sales and Growth Rate (2014-2019) 8.4 Colombia Matcha Tea Sales and Growth Rate (2014-2019) 9 Middle East and Africa Matcha Tea by Countries 9.1 Middle East and Africa Matcha Tea Sales, Revenue and Market Share by Country 9.1.1 Middle East and Africa Matcha Tea Sales and Market Share by Country (2014-2019) 9.1.2 Middle East and Africa Matcha Tea Revenue and Market Share by Country (2014-2019) 9.2 Saudi Arabia Matcha Tea Sales and Growth Rate (2014-2019) 9.3 Turkey Matcha Tea Sales and Growth Rate (2014-2019) 9.4 Egypt Matcha Tea Sales and Growth Rate (2014-2019) 9.5 Nigeria Matcha Tea Sales and Growth Rate (2014-2019) 9.6 South Africa Matcha Tea Sales and Growth Rate (2014-2019) 10 Global Matcha Tea Market Segment by Type 10.1 Global Matcha Tea Sales, Revenue and Market Share by Type (2014-2019) 10.1.1 Global Matcha Tea Sales and Market Share by Type (2014-2019) 10.1.2 Global Matcha Tea Revenue and Market Share by Type (2014-2019) 10.2 Drinking-use Matcha Tea Sales Growth and Price 10.2.1 Global Drinking-use Matcha Tea Sales Growth (2014-2019) 10.2.2 Global Drinking-use Matcha Tea Price (2014-2019) 10.3 Additive-use Matcha Tea Sales Growth and Price 10.3.1 Global Additive-use Matcha Tea Sales Growth (2014-2019) 10.3.2 Global Additive-use Matcha Tea Price (2014-2019) 11 Global Matcha Tea Market Segment by Application 11.1 Global Matcha Tea Sales Market Share by Application (2014-2019) 11.2 Drinking Tea Sales Growth (2014-2019) 11.3 Pastry Sales Growth (2014-2019) 11.4 Ice Cream Sales Growth (2014-2019) 11.5 Beverage Sales Growth (2014-2019) 12 Matcha Tea Market Forecast (2019-2024) 12.1 Global Matcha Tea Sales, Revenue and Growth Rate (2019-2024) 12.2 Matcha Tea Market Forecast by Regions (2019-2024) 12.2.1 North America Matcha Tea Market Forecast (2019-2024) 12.2.2 Europe Matcha Tea Market Forecast (2019-2024) 12.2.3 Asia-Pacific Matcha Tea Market Forecast (2019-2024) 12.2.4 South America Matcha Tea Market Forecast (2019-2024) 12.2.5 Middle East and Africa Matcha Tea Market Forecast (2019-2024) 12.3 Matcha Tea Market Forecast by Type (2019-2024) 12.3.1 Global Matcha Tea Sales Forecast by Type (2019-2024) 12.3.2 Global Matcha Tea Market Share Forecast by Type (2019-2024) 12.4 Matcha Tea Market Forecast by Application (2019-2024) 12.4.1 Global Matcha Tea Sales Forecast by Application (2019-2024) 12.4.2 Global Matcha Tea Market Share Forecast by Application (2019-2024) 13 Sales Channel, Distributors, Traders and Dealers 13.1 Sales Channel 13.1.1 Direct Marketing 13.1.2 Indirect Marketing 13.1.3 Marketing Channel Future Trend 13.2 Distributors, Traders and Dealers 14 Research Findings and Conclusion 15 Appendix 15.1 Methodology 15.2 Data Source

List of Tables and Figures Figure Matcha Tea Picture Table Product Specifications of Matcha Tea Figure Global Sales Market Share of Matcha Tea by Types in 2018 Table Matcha Tea Types for Major Manufacturers Figure Drinking-use Matcha Tea Picture Figure Additive-use Matcha Tea Picture Figure Matcha Tea Sales Market Share by Applications in 2018 Figure Drinking Tea Picture Figure Pastry Picture Figure Ice Cream Picture Figure Beverage Picture Figure United States Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Canada Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Mexico Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Germany Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure France Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure UK Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Russia Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Italy Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure China Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Japan Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Korea Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure India Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Southeast Asia Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Brazil Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Egypt Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Saudi Arabia Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure South Africa Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Figure Nigeria Matcha Tea Revenue (Value) and Growth Rate (2014-2024) Table Aiya Basic Information, Manufacturing Base and Competitors Table Aiya Matcha Tea Type and Applications Table Aiya Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table Marushichi Seicha Basic Information, Manufacturing Base and Competitors Table Marushichi Seicha Matcha Tea Type and Applications Table Marushichi Seicha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table ShaoXing Royal Tea Basic Information, Manufacturing Base and Competitors Table ShaoXing Royal Tea Matcha Tea Type and Applications Table ShaoXing Royal Tea Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table Marukyu Koyamaen Basic Information, Manufacturing Base and Competitors Table Marukyu Koyamaen Matcha Tea Type and Applications Table Marukyu Koyamaen Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table ujimatcha Basic Information, Manufacturing Base and Competitors Table ujimatcha Matcha Tea Type and Applications Table ujimatcha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table Yanoen Basic Information, Manufacturing Base and Competitors Table Yanoen Matcha Tea Type and Applications Table Yanoen Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table AOI Seicha Basic Information, Manufacturing Base and Competitors Table AOI Seicha Matcha Tea Type and Applications Table AOI Seicha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table DoMatcha Basic Information, Manufacturing Base and Competitors Table DoMatcha Matcha Tea Type and Applications Table DoMatcha Matcha Tea Sales, Price, Revenue, Gross Margin and Market Share (2017-2018) Table Global Matcha Tea Sales by Manufacturer (2017-2018) Figure Global Matcha Tea Sales Market Share by Manufacturer in 2017 Figure Global Matcha Tea Sales Market Share by Manufacturer in 2018 Table Global Matcha Tea Revenue by Manufacturer (2017-2018) Figure Global Matcha Tea Revenue Market Share by Manufacturer in 2017 Figure Global Matcha Tea Revenue Market Share by Manufacturer in 2018 Figure Top 3 Matcha Tea Manufacturer (Revenue) Market Share in 2018 Figure Top 6 Matcha Tea Manufacturer (Revenue) Market Share in 2018 Figure Global Matcha Tea Sales and Growth Rate (2014-2019) Figure Global Matcha Tea Revenue and Growth Rate (2014-2019) Table Global Matcha Tea Sales by Regions (2014-2019) Table Global Matcha Tea Sales Market Share by Regions (2014-2019) Table Global Matcha Tea Revenue by Regions (2014-2019) Figure Global Matcha Tea Revenue Market Share by Regions in 2014 Figure Global Matcha Tea Revenue Market Share by Regions in 2018 Figure North America Matcha Tea Sales and Growth Rate (2014-2019) Figure Europe Matcha Tea Sales and Growth Rate (2014-2019) Figure Asia-Pacific Matcha Tea Sales and Growth Rate (2014-2019) Figure South America Matcha Tea Sales and Growth Rate (2014-2019) Figure Middle East and Africa Matcha Tea Sales and Growth Rate (2014-2019) Figure North America Matcha Tea Revenue and Growth Rate (2014-2019) Table North America Matcha Tea Sales by Countries (2014-2019) Table North America Matcha Tea Sales Market Share by Countries (2014-2019) Figure North America Matcha Tea Sales Market Share by Countries in 2014 Figure North America Matcha Tea Sales Market Share by Countries in 2018 Table North America Matcha Tea Revenue by Countries (2014-2019) Table North America Matcha Tea Revenue Market Share by Countries (2014-2019) Figure North America Matcha Tea Revenue Market Share by Countries in 2014 Figure North America Matcha Tea Revenue Market Share by Countries in 2018 Figure United States Matcha Tea Sales and Growth Rate (2014-2019) Figure Canada Matcha Tea Sales and Growth Rate (2014-2019) Figure Mexico Matcha Tea Sales and Growth Rate (2014-2019) Figure Europe Matcha Tea Revenue and Growth Rate (2014-2019) Table Europe Matcha Tea Sales by Countries (2014-2019) Table Europe Matcha Tea Sales Market Share by Countries (2014-2019) Table Europe Matcha Tea Revenue by Countries (2014-2019) Figure Europe Matcha Tea Revenue Market Share by Countries in 2017 Figure Europe Matcha Tea Revenue Market Share by Countries in 2018 Figure Germany Matcha Tea Sales and Growth Rate (2014-2019) Figure UK Matcha Tea Sales and Growth Rate (2014-2019) Figure France Matcha Tea Sales and Growth Rate (2014-2019) Figure Russia Matcha Tea Sales and Growth Rate (2014-2019) Figure Italy Matcha Tea Sales and Growth Rate (2014-2019) Figure Asia-Pacific Matcha Tea Revenue and Growth Rate (2014-2019) Table Asia-Pacific Matcha Tea Sales by Countries (2014-2019) Table Asia-Pacific Matcha Tea Sales Market Share by Countries (2014-2019) Figure Asia-Pacific Matcha Tea Sales Market Share by Countries 2018 Table Asia-Pacific Matcha Tea Revenue by Countries (2014-2019) Figure Asia-Pacific Matcha Tea Revenue Market Share by Countries 2018 Figure China Matcha Tea Sales and Growth Rate (2014-2019) Figure Japan Matcha Tea Sales and Growth Rate (2014-2019) Figure Korea Matcha Tea Sales and Growth Rate (2014-2019) Figure India Matcha Tea Sales and Growth Rate (2014-2019) Figure Southeast Asia Matcha Tea Sales and Growth Rate (2014-2019) Figure South America Matcha Tea Revenue and Growth Rate (2014-2019) Table South America Matcha Tea Sales by Countries (2014-2019) Table South America Matcha Tea Sales Market Share by Countries (2014-2019) Figure South America Matcha Tea Sales Market Share by Countries in 2018 Table South America Matcha Tea Revenue by Countries (2014-2019) Table South America Matcha Tea Revenue Market Share by Countries (2014-2019) Figure South America Matcha Tea Revenue Market Share by Countries in 2018 Figure Brazil Matcha Tea Sales and Growth Rate (2014-2019) Figure Argentina Matcha Tea Sales and Growth Rate (2014-2019) Figure Colombia Matcha Tea Sales and Growth Rate (2014-2019) Figure Middle East and Africa Matcha Tea Revenue and Growth Rate (2014-2019) Table Middle East and Africa Matcha Tea Sales by Countries (2014-2019) Table Middle East and Africa Matcha Tea Sales Market Share by Countries (2014-2019) Figure Middle East and Africa Matcha Tea Sales Market Share by Countries in 2018 Table Middle East and Africa Matcha Tea Revenue by Countries (2014-2019) Table Middle East and Africa Matcha Tea Revenue Market Share by Countries (2014-2019) Figure Middle East and Africa Matcha Tea Revenue Market Share by Countries in 2014 Figure Middle East and Africa Matcha Tea Revenue Market Share by Countries in 2018 Figure Saudi Arabia Matcha Tea Sales and Growth Rate (2014-2019) Figure UAE Matcha Tea Sales and Growth Rate (2014-2019) Figure Egypt Matcha Tea Sales and Growth Rate (2014-2019) Figure Nigeria Matcha Tea Sales and Growth Rate (2014-2019) Figure South Africa Matcha Tea Sales and Growth Rate (2014-2019) Table Global Matcha Tea Sales by Type (2014-2019) Table Global Matcha Tea Sales Share by Type (2014-2019) Table Global Matcha Tea Revenue by Type (2014-2019) Table Global Matcha Tea Revenue Share by Type (2014-2019) Figure Global Drinking-use Matcha Tea Sales Growth (2014-2019) Figure Global Drinking-use Matcha Tea Price (2014-2019) Figure Global Additive-use Matcha Tea Sales Growth (2014-2019) Figure Global Additive-use Matcha Tea Price (2014-2019) Table Global Matcha Tea Sales by Application (2014-2019) Table Global Matcha Tea Sales Share by Application (2014-2019) Figure Global Pastry Sales Growth (2014-2019) Figure Global Ice Cream Sales Growth (2014-2019) Figure Global Beverage Sales Growth (2014-2019) Figure Global Matcha Tea Sales, Revenue and Growth Rate (2019-2024) Table Global Matcha Tea Sales Forecast by Regions (2019-2024) Table Global Matcha Tea Market Share Forecast by Regions (2019-2024) Figure North America Sales Matcha Tea Market Forecast (2019-2024) Figure Europe Sales Matcha Tea Market Forecast (2019-2024) Figure Asia-Pacific Sales Matcha Tea Market Forecast (2019-2024) Figure South America Sales Matcha Tea Market Forecast (2019-2024) Figure Middle East and Africa Sales Matcha Tea Market Forecast (2019-2024) Table Global Matcha Tea Sales Forecast by Type (2019-2024) Table Global Matcha Tea Market Share Forecast by Type (2019-2024) Table Global Matcha Tea Sales Forecast by Application (2019-2024) Table Global Matcha Tea Market Share Forecast by Application (2019-2024) Table Distributors/Traders/ Dealers List

Aiya Marushichi Seicha ShaoXing Royal Tea Marukyu Koyamaen ujimatcha Yanoen AOI Seicha DoMatcha