1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Market Drivers 4.3 Market Restraints 4.4 Porter's Five Forces Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitutes 4.4.5 Competitive Rivalry 5 MARKET SEGMENTATION 5.1 Animal Type 5.1.1 Dogs 5.1.2 Cats 5.1.3 Birds 5.1.4 Other Animal Types 5.2 Product Type 5.2.1 Dry Pet Foods 5.2.2 Wet Pet Foods 5.2.3 Veterinary Diets 5.2.4 Treats/Snacks 5.2.5 Organic Products 5.3 Ingredient Type 5.3.1 Animal-derived 5.3.2 Plant-derived 5.3.3 Cereals and Cereal Derivatives 5.3.4 Other Ingredient Types 5.4 Sales Channel 5.4.1 Specialized Pet Shops 5.4.2 Internet Sales 5.4.3 Hypermarkets 5.4.4 Other Sales Channels 5.5 Pricing Type 5.5.1 Economy Segment 5.5.2 Premium Segment 5.5.3 Super-premium Segment 5.6 Geography 5.6.1 North America 5.6.1.1 US 5.6.1.2 Canada 5.6.1.3 Mexico 5.6.1.4 Rest of North America 5.6.2 Europe 5.6.2.1 Germany 5.6.2.2 UK 5.6.2.3 France 5.6.2.4 Italy 5.6.2.5 Spain 5.6.2.6 Rest of Europe 5.6.3 Asia-Pacific 5.6.3.1 China 5.6.3.2 Japan 5.6.3.3 India 5.6.3.4 Rest of Asia-Pacific 5.6.4 South America 5.6.4.1 Brazil 5.6.4.2 Argentina 5.6.4.3 Rest of South America 5.6.5 Middle East and Africa 5.6.5.1 South Africa 5.6.5.2 Rest of Middle East and Africa 6 COMPETITIVE LANDSCAPE 6.1 Most Adopted Strategies 6.2 Market Share Analysis 6.3 Company Profiles 6.3.1 Mars Inc. 6.3.2 Nestle Purina Petcare 6.3.3 Nutriara Alimentos Ltda 6.3.4 InVivo NSA 6.3.5 Yamahisa Pet Care 6.3.6 J.M.Sucker (Big Heart) 6.3.7 Wellpet 6.3.8 Blue Buffalo 6.3.9 Diamond Pet Foods 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

- Mars Inc. - Nestle Purina Petcare - Nutriara Alimentos Ltda - InVivo NSA - Yamahisa Pet Care - J.M.Sucker (Big Heart) - Wellpet - Blue Buffalo - Diamond Pet Foods