Global Digital Advertising Market 1. Preface 1.1. Report Scope and Market Segmentation 1.2. Research Highlights 1.3. Research Objectives 2. Assumptions and Research Methodology 2.1. Report Assumptions 2.2. Abbreviations 2.3. Research Methodology 2.3.1. Secondary Research 2.3.1.1. Secondary data 2.3.1.2. Secondary Sources 2.3.2. Primary Research 2.3.2.1. Data from Primary Sources 2.3.2.2. Breakdown of Primary Sources 3. Executive Summary: Global Digital Advertising Market Size, by Market Value (US$ Bn ) and Market Volume (Units) 4. Market Overview 4.1. Introduction 4.2. Market Indicator 4.2.1. Drivers 4.2.2. Restraints 4.2.3. Opportunities 4.2.4. Challenges 4.3. Porter’s Analysis 4.4. Value Chain Analysis 4.5. Market Risk Analysis 4.6. SWOT Analysis 4.7. Industry Trends and Emerging Technologies 5. Supply Side and Demand Side Indicators 6. Global Digital Advertising Market Analysis and Forecast 6.1. Global Digital Advertising Market Size & Y-o-Y Growth Analysis 6.1.1. North America 6.1.2. Europe 6.1.3. Asia Pacific 6.1.4. Middle East & Africa 6.1.5. South America 7. Global Digital Advertising Market Analysis and Forecast, by Device 7.1. Introduction and Definition 7.2. Key Findings 7.3. Global Digital Advertising Market Value Share Analysis, by Device 7.4. Global Digital Advertising Market Size (US$ Bn ) Forecast, by Device 7.5. Global Digital Advertising Market Analysis, by Device 7.6. Global Digital Advertising Market Attractiveness Analysis, by Device 8. Global Digital Advertising Market Analysis and Forecast, by Brand Category 8.1. Introduction and Definition 8.2. Key Findings 8.3. Global Digital Advertising Market Value Share Analysis, by Brand Category 8.4. Global Digital Advertising Market Size (US$ Bn ) Forecast, by Brand Category 8.5. Global Digital Advertising Market Analysis, by Brand Category 8.6. Global Digital Advertising Market Attractiveness Analysis, by Brand Category 9. Global Digital Advertising Market Analysis and Forecast, by Format 9.1. Introduction and Definition 9.2. Key Findings 9.3. Global Digital Advertising Market Value Share Analysis, by Format 9.4. Global Digital Advertising Market Size (US$ Bn ) Forecast, by Format 9.5. Global Digital Advertising Market Analysis, by Format 9.6. Global Digital Advertising Market Attractiveness Analysis, by Format 10. Global Digital Advertising Market Analysis and Forecast, by Transaction Type 10.1. Introduction and Definition 10.2. Key Findings 10.3. Global Digital Advertising Market Value Share Analysis, by Transaction Type 10.4. Global Digital Advertising Market Size (US$ Bn ) Forecast, by Transaction Type 10.5. Global Digital Advertising Market Analysis, by Transaction Type 10.6. Global Digital Advertising Market Attractiveness Analysis, by Transaction Type 11. Global Digital Advertising Market Analysis, by Region 11.1. Global Digital Advertising Market Value Share Analysis, by Region 11.2. Global Digital Advertising Market Size (US$ Bn ) Forecast, by Region 11.3. Global Digital Advertising Market Attractiveness Analysis, by Region 12. North America Digital Advertising Market Analysis 12.1. Key Findings 12.2. North America Digital Advertising Market Overview 12.3. North America Digital Advertising Market Value Share Analysis, by Device 12.4. North America Digital Advertising Market Forecast, by Device 12.4.1. Desktop 12.4.2. Mobile 12.4.3. Digital Billboard 12.5. North America Digital Advertising Market Value Share Analysis, by Brand Category 12.6. North America Digital Advertising Market Forecast, by Brand Category 12.6.1. Pets 12.6.2. Food & Drink 12.6.3. Family & Parenting 12.6.4. Technology B2C 12.6.5. Home & Garden 12.6.6. Finance & Insurance 12.6.7. CPG 12.6.8. Business 12.6.9. Education 12.6.10. Automotive 12.6.11. Sports 12.6.12. Health & Fitness 12.6.13. Technology B2B 12.7. North America Digital Advertising Market Value Share Analysis, by Format 12.8. North America Digital Advertising Market Forecast, by Format 12.8.1. Display 12.8.2. Search 12.8.3. Banner, Rich Media, Sponsorship 12.8.4. Video 12.8.5. Other 12.9. North America Digital Advertising Market Value Share Analysis, by Transaction Type 12.10. North America Digital Advertising Market Forecast, by Transaction Type 12.10.1. Programmatic 12.10.2. Direct 12.11. North America Digital Advertising Market Value Share Analysis, by Country 12.12. North America Digital Advertising Market Forecast, by Country 12.12.1. U.S. 12.12.2. Canada 12.13. North America Digital Advertising Market Analysis, by Country 12.14. U.S. Digital Advertising Market Forecast, by Device 12.14.1. Desktop 12.14.2. Mobile 12.14.3. Digital Billboard 12.15. U.S. Digital Advertising Market Forecast, by Brand Category 12.15.1. Pets 12.15.2. Food & Drink 12.15.3. Family & Parenting 12.15.4. Technology B2C 12.15.5. Home & Garden 12.15.6. Finance & Insurance 12.15.7. CPG 12.15.8. Business 12.15.9. Education 12.15.10. Automotive 12.15.11. Sports 12.15.12. Health & Fitness 12.15.13. Technology B2B 12.16. U.S. Digital Advertising Market Forecast, by Format 12.16.1. Display 12.16.2. Search 12.16.3. Banner, Rich Media, Sponsorship 12.16.4. Video 12.16.5. Other 12.17. U.S. Digital Advertising Market Forecast, by Transaction Type 12.17.1. Programmatic 12.17.2. Direct 12.18. Canada Digital Advertising Market Forecast, by Device 12.18.1. Desktop 12.18.2. Mobile 12.18.3. Digital Billboard 12.19. Canada Digital Advertising Market Forecast, by Brand Category 12.19.1. Pets 12.19.2. Food & Drink 12.19.3. Family & Parenting 12.19.4. Technology B2C 12.19.5. Home & Garden 12.19.6. Finance & Insurance 12.19.7. CPG 12.19.8. Business 12.19.9. Education 12.19.10. Automotive 12.19.11. Sports 12.19.12. Health & Fitness 12.19.13. Technology B2B 12.20. Canada Digital Advertising Market Forecast, by Format 12.20.1. Display 12.20.2. Search 12.20.3. Banner, Rich Media, Sponsorship 12.20.4. Video 12.20.5. Other 12.21. Canada Digital Advertising Market Forecast, by Transaction Type 12.21.1. Programmatic 12.21.2. Direct 12.22. North America Digital Advertising Market Attractiveness Analysis 12.22.1. By Device 12.22.2. By Brand Category 12.22.3. By Format 12.22.4. By Transaction Type 12.23. PEST Analysis 12.24. Key Trends 12.25. Key Developments 13. Europe Digital Advertising Market Analysis 13.1. Key Findings 13.2. Europe Digital Advertising Market Overview 13.3. Europe Digital Advertising Market Value Share Analysis, by Device 13.4. Europe Digital Advertising Market Forecast, by Device 13.4.1. Desktop 13.4.2. Mobile 13.4.3. Digital Billboard 13.5. Europe Digital Advertising Market Value Share Analysis, by Brand Category 13.6. Europe Digital Advertising Market Forecast, by Brand Category 13.6.1. Pets 13.6.2. Food & Drink 13.6.3. Family & Parenting 13.6.4. Technology B2C 13.6.5. Home & Garden 13.6.6. Finance & Insurance 13.6.7. CPG 13.6.8. Business 13.6.9. Education 13.6.10. Automotive 13.6.11. Sports 13.6.12. Health & Fitness 13.6.13. Technology B2B 13.7. Europe Digital Advertising Market Value Share Analysis, by Format 13.8. Europe Digital Advertising Market Forecast, by Format 13.8.1. Display 13.8.2. Search 13.8.3. Banner, Rich Media, Sponsorship 13.8.4. Video 13.8.5. Other 13.9. Europe Digital Advertising Market Value Share Analysis, by Transaction Type 13.10. Europe Digital Advertising Market Forecast, by Transaction Type 13.10.1. Programmatic 13.10.2. Direct 13.11. Europe Digital Advertising Market Value Share Analysis, by Country 13.12. Europe Digital Advertising Market Forecast, by Country 13.12.1. Germany 13.12.2. U.K. 13.12.3. France 13.12.4. Italy 13.12.5. Spain 13.12.6. Rest of Europe 13.13. Europe Digital Advertising Market Analysis, by Country 13.14. Germany Digital Advertising Market Forecast, by Device 13.14.1. Desktop 13.14.2. Mobile 13.14.3. Digital Billboard 13.15. Germany Digital Advertising Market Forecast, by Brand Category 13.15.1. Pets 13.15.2. Food & Drink 13.15.3. Family & Parenting 13.15.4. Technology B2C 13.15.5. Home & Garden 13.15.6. Finance & Insurance 13.15.7. CPG 13.15.8. Business 13.15.9. Education 13.15.10. Automotive 13.15.11. Sports 13.15.12. Health & Fitness 13.15.13. Technology B2B 13.16. Germany Digital Advertising Market Forecast, by Format 13.16.1. Display 13.16.2. Search 13.16.3. Banner, Rich Media, Sponsorship 13.16.4. Video 13.16.5. Other 13.17. Germany Digital Advertising Market Forecast, by Transaction Type 13.17.1. Programmatic 13.17.2. Direct 13.18. U.K. Digital Advertising Market Forecast, by Device 13.18.1. Desktop 13.18.2. Mobile 13.18.3. Digital Billboard 13.19. U.K. Digital Advertising Market Forecast, by Brand Category 13.19.1. Pets 13.19.2. Food & Drink 13.19.3. Family & Parenting 13.19.4. Technology B2C 13.19.5. Home & Garden 13.19.6. Finance & Insurance 13.19.7. CPG 13.19.8. Business 13.19.9. Education 13.19.10. Automotive 13.19.11. Sports 13.19.12. Health & Fitness 13.19.13. Technology B2B 13.20. U.K. Digital Advertising Market Forecast, by Format 13.20.1. Display 13.20.2. Search 13.20.3. Banner, Rich Media, Sponsorship 13.20.4. Video 13.20.5. Other 13.21. U.K. Digital Advertising Market Forecast, by Transaction Type 13.21.1. Programmatic 13.21.2. Direct 13.22. France Digital Advertising Market Forecast, by Device 13.22.1. Desktop 13.22.2. Mobile 13.22.3. Digital Billboard 13.23. France Digital Advertising Market Forecast, by Brand Category 13.23.1. Pets 13.23.2. Food & Drink 13.23.3. Family & Parenting 13.23.4. Technology B2C 13.23.5. Home & Garden 13.23.6. Finance & Insurance 13.23.7. CPG 13.23.8. Business 13.23.9. Education 13.23.10. Automotive 13.23.11. Sports 13.23.12. Health & Fitness 13.23.13. Technology B2B 13.24. France Digital Advertising Market Forecast, by Format 13.24.1. Display 13.24.2. Search 13.24.3. Banner, Rich Media, Sponsorship 13.24.4. Video 13.24.5. Other 13.25. France Digital Advertising Market Forecast, by Transaction Type 13.25.1. Programmatic 13.25.2. Direct 13.26. Italy Digital Advertising Market Forecast, by Device 13.26.1. Desktop 13.26.2. Mobile 13.26.3. Digital Billboard 13.27. Italy Digital Advertising Market Forecast, by Brand Category 13.27.1. Pets 13.27.2. Food & Drink 13.27.3. Family & Parenting 13.27.4. Technology B2C 13.27.5. Home & Garden 13.27.6. Finance & Insurance 13.27.7. CPG 13.27.8. Business 13.27.9. Education 13.27.10. Automotive 13.27.11. Sports 13.27.12. Health & Fitness 13.27.13. Technology B2B 13.28. Italy Digital Advertising Market Forecast, by Format 13.28.1. Display 13.28.2. Search 13.28.3. Banner, Rich Media, Sponsorship 13.28.4. Video 13.28.5. Other 13.29. Italy Digital Advertising Market Forecast, by Transaction Type 13.29.1. Programmatic 13.29.2. Direct 13.30. Spain Digital Advertising Market Forecast, by Device 13.30.1. Desktop 13.30.2. Mobile 13.30.3. Digital Billboard 13.31. Spain Digital Advertising Market Forecast, by Brand Category 13.31.1. Pets 13.31.2. Food & Drink 13.31.3. Family & Parenting 13.31.4. Technology B2C 13.31.5. Home & Garden 13.31.6. Finance & Insurance 13.31.7. CPG 13.31.8. Business 13.31.9. Education 13.31.10. Automotive 13.31.11. Sports 13.31.12. Health & Fitness 13.31.13. Technology B2B 13.32. Spain Digital Advertising Market Forecast, by Format 13.32.1. Display 13.32.2. Search 13.32.3. Banner, Rich Media, Sponsorship 13.32.4. Video 13.32.5. Other 13.33. Spain Digital Advertising Market Forecast, by Transaction Type 13.33.1. Programmatic 13.33.2. Direct 13.34. Rest of Europe Digital Advertising Market Forecast, by Device 13.34.1. Desktop 13.34.2. Mobile 13.34.3. Digital Billboard 13.35. Rest of Europe Digital Advertising Market Forecast, by Brand Category 13.35.1. Pets 13.35.2. Food & Drink 13.35.3. Family & Parenting 13.35.4. Technology B2C 13.35.5. Home & Garden 13.35.6. Finance & Insurance 13.35.7. CPG 13.35.8. Business 13.35.9. Education 13.35.10. Automotive 13.35.11. Sports 13.35.12. Health & Fitness 13.35.13. Technology B2B 13.36. Rest of Europe Digital Advertising Market Forecast, by Format 13.36.1. Display 13.36.2. Search 13.36.3. Banner, Rich Media, Sponsorship 13.36.4. Video 13.36.5. Other 13.37. Rest Of Europe Digital Advertising Market Forecast, by Transaction Type 13.37.1. Programmatic 13.37.2. Direct 13.38. Europe Digital Advertising Market Attractiveness Analysis 13.38.1. By Device 13.38.2. By Brand Category 13.38.3. By Format 13.38.4. By Transaction Type 13.39. PEST Analysis 13.40. Key Trends 13.41. Key Developments 14. Asia Pacific Digital Advertising Market Analysis 14.1. Key Findings 14.2. Asia Pacific Digital Advertising Market Overview 14.3. Asia Pacific Digital Advertising Market Value Share Analysis, by Device 14.4. Asia Pacific Digital Advertising Market Forecast, by Device 14.4.1. Desktop 14.4.2. Mobile 14.4.3. Digital Billboard 14.5. Asia Pacific Digital Advertising Market Value Share Analysis, by Brand Category 14.6. Asia Pacific Digital Advertising Market Forecast, by Brand Category 14.6.1. Pets 14.6.2. Food & Drink 14.6.3. Family & Parenting 14.6.4. Technology B2C 14.6.5. Home & Garden 14.6.6. Finance & Insurance 14.6.7. CPG 14.6.8. Business 14.6.9. Education 14.6.10. Automotive 14.6.11. Sports 14.6.12. Health & Fitness 14.6.13. Technology B2B 14.7. Asia Pacific Digital Advertising Market Value Share Analysis, by Format 14.8. Asia Pacific Digital Advertising Market Forecast, by Format 14.8.1. Display 14.8.2. Search 14.8.3. Banner, Rich Media, Sponsorship 14.8.4. Video 14.8.5. Other 14.9. Asia Pacific Digital Advertising Market Value Share Analysis, by Transaction Type 14.10. Asia Pacific Digital Advertising Market Forecast, by Transaction Type 14.10.1. Programmatic 14.10.2. Direct 14.11. Asia Pacific Digital Advertising Market Value Share Analysis, by Country 14.12. Asia Pacific Digital Advertising Market Forecast, by Country 14.12.1. China 14.12.2. India 14.12.3. Japan 14.12.4. ASEAN 14.12.5. Rest of Asia Pacific 14.13. Asia Pacific Digital Advertising Market Analysis, by Country 14.14. China Digital Advertising Market Forecast, by Device 14.14.1. Desktop 14.14.2. Mobile 14.14.3. Digital Billboard 14.15. China Digital Advertising Market Forecast, by Brand Category 14.15.1. Pets 14.15.2. Food & Drink 14.15.3. Family & Parenting 14.15.4. Technology B2C 14.15.5. Home & Garden 14.15.6. Finance & Insurance 14.15.7. CPG 14.15.8. Business 14.15.9. Education 14.15.10. Automotive 14.15.11. Sports 14.15.12. Health & Fitness 14.15.13. Technology B2B 14.16. China Digital Advertising Market Forecast, by Format 14.16.1. Display 14.16.2. Search 14.16.3. Banner, Rich Media, Sponsorship 14.16.4. Video 14.16.5. Other 14.17. China Digital Advertising Market Forecast, by Transaction Type 14.17.1. Programmatic 14.17.2. Direct 14.18. India Digital Advertising Market Forecast, by Device 14.18.1. Desktop 14.18.2. Mobile 14.18.3. Digital Billboard 14.19. India Digital Advertising Market Forecast, by Brand Category 14.19.1. Pets 14.19.2. Food & Drink 14.19.3. Family & Parenting 14.19.4. Technology B2C 14.19.5. Home & Garden 14.19.6. Finance & Insurance 14.19.7. CPG 14.19.8. Business 14.19.9. Education 14.19.10. Automotive 14.19.11. Sports 14.19.12. Health & Fitness 14.19.13. Technology B2B 14.20. India Digital Advertising Market Forecast, by Format 14.20.1. Display 14.20.2. Search 14.20.3. Banner, Rich Media, Sponsorship 14.20.4. Video 14.20.5. Other 14.21. India Digital Advertising Market Forecast, by Transaction Type 14.21.1. Programmatic 14.21.2. Direct 14.22. Japan Digital Advertising Market Forecast, by Device 14.22.1. Desktop 14.22.2. Mobile 14.22.3. Digital Billboard 14.23. Japan Digital Advertising Market Forecast, by Brand Category 14.23.1. Pets 14.23.2. Food & Drink 14.23.3. Family & Parenting 14.23.4. Technology B2C 14.23.5. Home & Garden 14.23.6. Finance & Insurance 14.23.7. CPG 14.23.8. Business 14.23.9. Education 14.23.10. Automotive 14.23.11. Sports 14.23.12. Health & Fitness 14.23.13. Technology B2B 14.24. Japan Digital Advertising Market Forecast, by Format 14.24.1. Display 14.24.2. Search 14.24.3. Banner, Rich Media, Sponsorship 14.24.4. Video 14.24.5. Other 14.25. Japan Digital Advertising Market Forecast, by Transaction Type 14.25.1. Programmatic 14.25.2. Direct 14.26. ASEAN Digital Advertising Market Forecast, by Device 14.26.1. Desktop 14.26.2. Mobile 14.26.3. Digital Billboard 14.27. ASEAN Digital Advertising Market Forecast, by Brand Category 14.27.1. Pets 14.27.2. Food & Drink 14.27.3. Family & Parenting 14.27.4. Technology B2C 14.27.5. Home & Garden 14.27.6. Finance & Insurance 14.27.7. CPG 14.27.8. Business 14.27.9. Education 14.27.10. Automotive 14.27.11. Sports 14.27.12. Health & Fitness 14.27.13. Technology B2B 14.28. ASEAN Digital Advertising Market Forecast, by Format 14.28.1. Display 14.28.2. Search 14.28.3. Banner, Rich Media, Sponsorship 14.28.4. Video 14.28.5. Other 14.29. ASEAN Digital Advertising Market Forecast, by Transaction Type 14.29.1. Programmatic 14.29.2. Direct 14.30. Rest of Asia Pacific Digital Advertising Market Forecast, by Device 14.30.1. Desktop 14.30.2. Mobile 14.30.3. Digital Billboard 14.31. Rest of Asia Pacific Digital Advertising Market Forecast, by Brand Category 14.31.1. Pets 14.31.2. Food & Drink 14.31.3. Family & Parenting 14.31.4. Technology B2C 14.31.5. Home & Garden 14.31.6. Finance & Insurance 14.31.7. CPG 14.31.8. Business 14.31.9. Education 14.31.10. Automotive 14.31.11. Sports 14.31.12. Health & Fitness 14.31.13. Technology B2B 14.32. Rest of Asia Pacific Digital Advertising Market Forecast, by Format 14.32.1. Display 14.32.2. Search 14.32.3. Banner, Rich Media, Sponsorship 14.32.4. Video 14.32.5. Other 14.33. Rest of Asia Pacific Digital Advertising Market Forecast, by Transaction Type 14.33.1. Programmatic 14.33.2. Direct 14.34. Asia Pacific Digital Advertising Market Attractiveness Analysis 14.34.1. By Device 14.34.2. By Brand Category 14.34.3. By Format 14.34.4. By Transaction Type 14.35. PEST Analysis 14.36. Key Trends 14.37. Key Developments 15. Middle East & Africa Digital Advertising Market Analysis 15.1. Key Findings 15.2. Middle East & Africa Digital Advertising Market Overview 15.3. Middle East & Africa Digital Advertising Market Value Share Analysis, by Device 15.4. Middle East & Africa Digital Advertising Market Forecast, by Device 15.4.1. Desktop 15.4.2. Mobile 15.4.3. Digital Billboard 15.5. Middle East & Africa Digital Advertising Market Value Share Analysis, by Brand Category 15.6. Middle East & Africa Digital Advertising Market Forecast, by Brand Category 15.6.1. Pets 15.6.2. Food & Drink 15.6.3. Family & Parenting 15.6.4. Technology B2C 15.6.5. Home & Garden 15.6.6. Finance & Insurance 15.6.7. CPG 15.6.8. Business 15.6.9. Education 15.6.10. Automotive 15.6.11. Sports 15.6.12. Health & Fitness 15.6.13. Technology B2B 15.7. Middle East & Africa Digital Advertising Market Value Share Analysis, by Format 15.8. Middle East & Africa Digital Advertising Market Forecast, by Format 15.8.1. Display 15.8.2. Search 15.8.3. Banner, Rich Media, Sponsorship 15.8.4. Video 15.8.5. Other 15.9. Middle East & Africa Digital Advertising Market Value Share Analysis, by Transaction Type 15.10. Middle East & Africa Digital Advertising Market Forecast, by Transaction Type 15.10.1. Programmatic 15.10.2. Direct 15.11. Middle East & Africa Digital Advertising Market Value Share Analysis, by Country 15.12. Middle East & Africa Digital Advertising Market Forecast, by Country 15.12.1. GCC 15.12.2. South Africa 15.12.3. Rest of Middle East & Africa 15.13. Middle East & Africa Digital Advertising Market Analysis, by Country 15.14. GCC Digital Advertising Market Forecast, by Device 15.14.1. Desktop 15.14.2. Mobile 15.14.3. Digital Billboard 15.15. GCC Digital Advertising Market Forecast, by Brand Category 15.15.1. Pets 15.15.2. Food & Drink 15.15.3. Family & Parenting 15.15.4. Technology B2C 15.15.5. Home & Garden 15.15.6. Finance & Insurance 15.15.7. CPG 15.15.8. Business 15.15.9. Education 15.15.10. Automotive 15.15.11. Sports 15.15.12. Health & Fitness 15.15.13. Technology B2B 15.16. GCC Digital Advertising Market Forecast, by Format 15.16.1. Display 15.16.2. Search 15.16.3. Banner, Rich Media, Sponsorship 15.16.4. Video 15.16.5. Other 15.17. GCC Digital Advertising Market Forecast, by Transaction Type 15.17.1. Programmatic 15.17.2. Direct 15.18. South Africa Digital Advertising Market Forecast, by Device 15.18.1. Desktop 15.18.2. Mobile 15.18.3. Digital Billboard 15.19. South Africa Digital Advertising Market Forecast, by Brand Category 15.19.1. Pets 15.19.2. Food & Drink 15.19.3. Family & Parenting 15.19.4. Technology B2C 15.19.5. Home & Garden 15.19.6. Finance & Insurance 15.19.7. CPG 15.19.8. Business 15.19.9. Education 15.19.10. Automotive 15.19.11. Sports 15.19.12. Health & Fitness 15.19.13. Technology B2B 15.20. South Africa Digital Advertising Market Forecast, by Format 15.20.1. Display 15.20.2. Search 15.20.3. Banner, Rich Media, Sponsorship 15.20.4. Video 15.20.5. Other 15.21. South Africa Digital Advertising Market Forecast, by Transaction Type 15.21.1. Programmatic 15.21.2. Direct 15.22. Rest of Middle East & Africa Digital Advertising Market Forecast, by Device 15.22.1. Desktop 15.22.2. Mobile 15.22.3. Digital Billboard 15.23. Rest of Middle East & Africa Digital Advertising Market Forecast, by Brand Category 15.23.1. Pets 15.23.2. Food & Drink 15.23.3. Family & Parenting 15.23.4. Technology B2C 15.23.5. Home & Garden 15.23.6. Finance & Insurance 15.23.7. CPG 15.23.8. Business 15.23.9. Education 15.23.10. Automotive 15.23.11. Sports 15.23.12. Health & Fitness 15.23.13. Technology B2B 15.24. Rest of Middle East & Africa Digital Advertising Market Forecast, by Format 15.24.1. Display 15.24.2. Search 15.24.3. Banner, Rich Media, Sponsorship 15.24.4. Video 15.24.5. Other 15.25. Rest of Middle East & Africa Digital Advertising Market Forecast, by Transaction Type 15.25.1. Programmatic 15.25.2. Direct 15.26. Middle East & Africa Digital Advertising Market Attractiveness Analysis 15.26.1. By Device 15.26.2. By Brand Category 15.26.3. By Format 15.26.4. By Transaction Type 15.27. PEST Analysis 15.28. Key Trends 15.29. Key Developments 16. South America Digital Advertising Market Analysis 16.1. Key Findings 16.2. South America Digital Advertising Market Overview 16.3. South America Digital Advertising Market Value Share Analysis, by Device 16.4. South America Digital Advertising Market Forecast, by Device 16.4.1. Desktop 16.4.2. Mobile 16.4.3. Digital Billboard 16.5. South America Digital Advertising Market Value Share Analysis, by Brand Category 16.6. South America Digital Advertising Market Forecast, by Brand Category 16.6.1. Pets 16.6.2. Food & Drink 16.6.3. Family & Parenting 16.6.4. Technology B2C 16.6.5. Home & Garden 16.6.6. Finance & Insurance 16.6.7. CPG 16.6.8. Business 16.6.9. Education 16.6.10. Automotive 16.6.11. Sports 16.6.12. Health & Fitness 16.6.13. Technology B2B 16.7. South America Digital Advertising Market Value Share Analysis, by Format 16.8. South America Digital Advertising Market Forecast, by Format 16.8.1. Display 16.8.2. Search 16.8.3. Banner, Rich Media, Sponsorship 16.8.4. Video 16.8.5. Other 16.9. South America Digital Advertising Market Value Share Analysis, by Transaction Type 16.10. South America Digital Advertising Market Forecast, by Transaction Type 16.10.1. Programmatic 16.10.2. Direct 16.11. South America Digital Advertising Market Value Share Analysis, by Country 16.12. South America Digital Advertising Market Forecast, by Country 16.12.1. Brazil 16.12.2. Mexico 16.12.3. Rest of South America 16.13. South America Digital Advertising Market Analysis, by Country 16.14. Brazil Digital Advertising Market Forecast, by Device 16.14.1. Desktop 16.14.2. Mobile 16.14.3. Digital Billboard 16.15. Brazil Digital Advertising Market Forecast, by Brand Category 16.15.1. Pets 16.15.2. Food & Drink 16.15.3. Family & Parenting 16.15.4. Technology B2C 16.15.5. Home & Garden 16.15.6. Finance & Insurance 16.15.7. CPG 16.15.8. Business 16.15.9. Education 16.15.10. Automotive 16.15.11. Sports 16.15.12. Health & Fitness 16.15.13. Technology B2B 16.16. Brazil Digital Advertising Market Forecast, by Format 16.16.1. Display 16.16.2. Search 16.16.3. Banner, Rich Media, Sponsorship 16.16.4. Video 16.16.5. Other 16.17. Brazil Digital Advertising Market Forecast, by Transaction Type 16.17.1. Programmatic 16.17.2. Direct 16.18. Mexico Digital Advertising Market Forecast, by Device 16.18.1. Desktop 16.18.2. Mobile 16.18.3. Digital Billboard 16.19. Mexico Digital Advertising Market Forecast, by Brand Category 16.19.1. Pets 16.19.2. Food & Drink 16.19.3. Family & Parenting 16.19.4. Technology B2C 16.19.5. Home & Garden 16.19.6. Finance & Insurance 16.19.7. CPG 16.19.8. Business 16.19.9. Education 16.19.10. Automotive 16.19.11. Sports 16.19.12. Health & Fitness 16.19.13. Technology B2B 16.20. Mexico Digital Advertising Market Forecast, by Format 16.20.1. Display 16.20.2. Search 16.20.3. Banner, Rich Media, Sponsorship 16.20.4. Video 16.20.5. Other 16.21. Mexico Digital Advertising Market Forecast, by Transaction Type 16.21.1. Programmatic 16.21.2. Direct 16.22. Rest of South America Digital Advertising Market Forecast, by Device 16.22.1. Desktop 16.22.2. Mobile 16.22.3. Digital Billboard 16.23. Rest of South America Digital Advertising Market Forecast, by Brand Category 16.23.1. Pets 16.23.2. Food & Drink 16.23.3. Family & Parenting 16.23.4. Technology B2C 16.23.5. Home & Garden 16.23.6. Finance & Insurance 16.23.7. CPG 16.23.8. Business 16.23.9. Education 16.23.10. Automotive 16.23.11. Sports 16.23.12. Health & Fitness 16.23.13. Technology B2B 16.24. Rest of South America Digital Advertising Market Forecast, by Format 16.24.1. Display 16.24.2. Search 16.24.3. Banner, Rich Media, Sponsorship 16.24.4. Video 16.24.5. Other 16.25. Rest of South America Digital Advertising Market Forecast, by Transaction Type 16.25.1. Programmatic 16.25.2. Direct 16.26. South America Digital Advertising Market Attractiveness Analysis 16.26.1. By Device 16.26.2. By Brand Category 16.26.3. By Format 16.26.4. By Transaction Type 16.27. PEST Analysis 16.28. Key Trends 16.29. Key Developments 17. Company Profiles 17.1. Market Share Analysis, by Company 17.2. Competition Matrix 17.2.1. Competitive Benchmarking of key players by price, presence, market share, Applications and R&D investment 17.2.2. New Product Launches and Product Enhancements 17.2.3. Market Consolidation 17.2.3.1. M&A by Regions, Investment and Applications 17.2.3.2. M&A Key Players, Forward Integration and Backward Integration 17.3. Company Profiles: Key Players 17.3.1. Acxiom Corporation 17.3.1.1. Company Overview 17.3.1.2. Financial Overview 17.3.1.3. Product Portfolio 17.3.1.4. Business Strategy 17.3.1.5. Recent Developments 17.3.1.6. Manufacturing Footprint 17.3.2. Alibaba Group Holding Limited 17.3.3. Amazon.com, Inc. 17.3.4. Baidu, Inc. 17.3.5. Conversant, Inc. 17.3.6. Dentsu Aegis Network 17.3.7. Accenture Interactive 17.3.8. PwC Digital Service 17.3.9. IBM iX 17.3.10. Web Net Creatives 17.3.11. IProspect 17.3.12. WebFX 17.3.13. Disruptive Advertising 17.3.14. Thrive Internet Marketing Agency 17.3.15. Topspot Internet Marketing 17.3.16. PBJ Marketing 17.3.17. Adster Creative 17.3.18. Boostability 17.3.19. 97 Switch 18. Primary Key Insights