PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2019 • Market size and forecast 2019-2024 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Market segmentation by distribution channel • Comparison by distribution channel • Offline - Market size and forecast 2019-2024 • Online - Market size and forecast 2019-2024 • Market opportunity by distribution channel PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • North America - Market size and forecast 2019-2024 • Europe - Market size and forecast 2019-2024 • APAC - Market size and forecast 2019-2024 • South America - Market size and forecast 2019-2024 • MEA - Market size and forecast 2019-2024 • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 11: MARKET TRENDS • Introduction of smart mattresses that are compatible with smart speakers • Increasing investments in R&D • Promotion of smart mattresses through branding and advertising PART 12: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 13: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Amanda Sleep • Eight Sleep Inc. • iOBED Inc. • Kingsdown Inc. • Naturaliterie • ReST • Simmons Bedding Company • Sleep Number Corp. • Tempur Sealy International Inc. • Variowell Development GmbH PART 14: APPENDIX • Research methodology • List of abbreviations • Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Global home furnishing retail market Exhibit 02: Segments of global home furnishing retail market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2019 Exhibit 07: Global market: Size and forecast 2019-2024 ($ millions) Exhibit 08: Global market: Year-over-year growth 2020-2024 (%) Exhibit 09: Five forces analysis 2019 Exhibit 10: Five forces analysis 2024 Exhibit 11: Bargaining power of buyers Exhibit 12: Bargaining power of suppliers Exhibit 13: Threat of new entrants Exhibit 14: Threat of substitutes Exhibit 15: Threat of rivalry Exhibit 16: Market condition - Five forces 2019 Exhibit 17: Distribution channel - Market share 2019-2024 (%) Exhibit 18: Comparison by distribution channel Exhibit 19: Offline - Market size and forecast 2019-2024 ($ millions) Exhibit 20: Offline - Year-over-year growth 2020-2024 (%) Exhibit 21: Online - Market size and forecast 2019-2024 ($ millions) Exhibit 22: Online - Year-over-year growth 2020-2024 (%) Exhibit 23: Market opportunity by distribution channel Exhibit 24: Customer landscape Exhibit 25: Market share by geography 2019-2024 (%) Exhibit 26: Geographic comparison Exhibit 27: North America - Market size and forecast 2019-2024 ($ millions) Exhibit 28: North America - Year-over-year growth 2020-2024 (%) Exhibit 29: Europe - Market size and forecast 2019-2024 ($ millions) Exhibit 30: Europe - Year-over-year growth 2020-2024 (%) Exhibit 31: APAC - Market size and forecast 2019-2024 ($ millions) Exhibit 32: APAC - Year-over-year growth 2020-2024 (%) Exhibit 33: South America - Market size and forecast 2019-2024 ($ millions) Exhibit 34: South America - Year-over-year growth 2020-2024 (%) Exhibit 35: MEA - Market size and forecast 2019-2024 ($ millions) Exhibit 36: MEA - Year-over-year growth 2020-2024 (%) Exhibit 37: Key leading countries Exhibit 38: Market opportunity Exhibit 39: Impact of drivers and challenges Exhibit 40: Vendor landscape Exhibit 41: Landscape disruption Exhibit 42: Vendors covered Exhibit 43: Vendor classification Exhibit 44: Market positioning of vendors Exhibit 45: Amanda Sleep - Vendor overview Exhibit 46: Amanda Sleep - Product segments Exhibit 47: Amanda Sleep - Key offerings Exhibit 48: Eight Sleep Inc. - Vendor overview Exhibit 49: Eight Sleep Inc. - Product segments Exhibit 50: Eight Sleep Inc. - Organizational developments Exhibit 51: Eight Sleep Inc. - Key offerings Exhibit 52: iOBED Inc. - Vendor overview Exhibit 53: iOBED Inc. - Business segments Exhibit 54: iOBED Inc. - Organizational developments Exhibit 55: iOBED Inc. - Key offerings Exhibit 56: Kingsdown Inc. - Vendor overview Exhibit 57: Kingsdown Inc. - Product segments Exhibit 58: Kingsdown Inc. - Organizational developments Exhibit 59: Kingsdown Inc. - Key offerings Exhibit 60: Naturaliterie - Vendor overview Exhibit 61: Naturaliterie - Product segments Exhibit 62: Naturaliterie - Key offerings Exhibit 63: ReST - Vendor overview Exhibit 64: ReST - Product segments Exhibit 65: ReST - Organizational developments Exhibit 66: ReST - Key offerings Exhibit 67: Simmons Bedding Company - Vendor overview Exhibit 68: Simmons Bedding Company - Product segments Exhibit 69: Simmons Bedding Company - Organizational developments Exhibit 70: Simmons Bedding Company - Key offerings Exhibit 71: Sleep Number Corp. - Vendor overview Exhibit 72: Sleep Number Corp. - Product segments Exhibit 73: Sleep Number Corp. - Organizational developments Exhibit 74: Sleep Number Corp. - Key offerings Exhibit 75: Tempur Sealy International Inc. - Vendor overview Exhibit 76: Tempur Sealy International Inc. - Product segments Exhibit 77: Tempur Sealy International Inc. - Organizational developments Exhibit 78: Tempur Sealy International Inc. - Geographic focus Exhibit 79: Tempur Sealy International Inc. - Segment focus Exhibit 80: Tempur Sealy International Inc. - Key offerings Exhibit 81: Variowell Development GmbH - Vendor overview Exhibit 82: Variowell Development GmbH - Product segments Exhibit 83: Variowell Development GmbH - Organizational developments Exhibit 84: Variowell Development GmbH - Key offerings Exhibit 85: Validation techniques employed for market sizing Exhibit 86: Definition of market positioning of

Amanda Sleep, Eight Sleep Inc., iOBED Inc., Kingsdown Inc., Naturaliterie, ReST, Simmons Bedding Company, Sleep Number Corp., Tempur Sealy International Inc., and Variowell Development GmbH.