After years of registering high double-digit growth in off-trade volume terms, energy drinks was impacted by the unstable economic situation. With shrinking disposable incomes and rising unemployment rates – of more than 7% of the economically active population in 2016 – Brazilians began to adopt a more rational attitude towards expenditure on products considered to be non-essential, such as energy drinks. The product is consumed on a large scale through on-trade channels, particularly in combin...

Euromonitor International's Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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