Global Bridal Wear Market: About this market
Bridal wear market only includes the clothing worn by a bride during a wedding ceremony and excludes accessories, jewelry, and attires for bridesmaid and bridegrooms. bridal wear market analysis considers sales from both segments online and offline. Our analysis also considers the sales of bridal wear in APAC, Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the availability of a wide range of bridal wear of different brands in specialty stores will play a significant role in the offline segment to maintain its market position. Also, our global bridal wear market report looks at factors such as an increase in product premiumization, increased spending on weddings, and increasing adoption of multichannel marketing strategies. However, declining marriage rates, availability of counterfeit products, and criticality of inventory management and product sourcing may hamper the growth of the bridal wear industry over the forecast period.
Global Bridal Wear Market: Overview
Increase in product premiumization
Brands delivering high-quality products are gaining popularity among brand-conscious customers. As a result, the demand for bridal wear with fresh embellishments, new color palette, and statement details is increasing. This demand will lead to the expansion of the global bridal wear market at a CAGR of over 5% during the forecast period.
Increasing influence of celebrities’ bridal wear
Consumers get influenced by celebrity wedding attire. This is encouraging vendors to engage their customers through product promotion by celebrities and advertisements. Also, departments stores are investing in celebrity endorsements for their retail women’s apparel brands, which is expected to have a positive impact on the overall market growth.
For the detailed list of factors that will drive the global bridal wear market during the forecast period 2019-2023, click here.
Competitive Landscape
With the presence of several major players, the global bridal wear market is fragmented. robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading bridal wear manufacturers, that include ELIE SAAB FRANCE, JLM Couture Inc., Justin Alexander Inc., LVMH Moët Hennessy - Louis Vuitton, and V.E.W. Ltd.
Also, the bridal wear market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.