Health concerns are negatively impacting the gum category. Gum is seen as unhealthy and very artificial and Belgian consumers have continued to shift away from gum towards mints. The 3% volume decline of gum in 2017 was also due to a lack of innovation, especially in sugarised gum. Behind gum’s negative performance was also the ageing population, with consumers aged 55 and over buying less chewing gum due to concerns about their teeth.

Euromonitor International's Gum in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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