The main trend present in ice cream and frozen desserts is premiumisation. There are two sides to this trend: on the one hand, consumers want more premium ice cream, with premium flavours and formats; on the other hand, consumers want more healthy products. Indeed, small premium dairy ice cream is more and more attractive to people. In that framework, one can see a small shift to multi packs. The desire to have a healthier diet is impacting ice cream and frozen desserts in the sense that the con...

Euromonitor International's Ice Cream and Frozen Desserts in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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