Laundry care recorded strong growth in 2017, with powder and bar detergents driving volume sales. Hand wash detergents remain the preferred choice, but a growing number of Nigerians are accepting bar detergents, which are considered gentle on fabrics and easy on the pocket. Record inflation and the devaluation of the naira further increased price-sensitivity amongst consumers, and it is expected that consumers will remain more price-aware in the forecast period. Hand washing remained prevalent i...

Euromonitor International's Laundry Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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